When Brands want to Influence Customers as Friends,
They Must Possess These 6 Human Attributes
THE SIX ATTRIBUTES OF 'HUMAN' BRANDS
FOR THE CONNECTION ECONOMY
Brands that aim to render influence over their customers should have physical attractions that make them unique.
Physical attractions can come from brand identities such as a well developed logo or cleverly-crafted anchor statements. Compelling Product Design or a Dynamic Customer Experience also attributes to the physical attraction of your brand.
Brands with strong intellectuality are innovative and are able to launch products and services not previously conceived by other players in the industry.
Our disruptive innovations, such as Skyline Windscape, Picturescape, Envoy, Skyflyer and other product categories have delighted our customers with ease of use and phenomenal modularity.
Brands with strong sociability is confident, engaging and phenomenal about their verbal and non-verbal communication skills. They converse with their customers and listen to the conversation among their customers. They answer inquiries and resolve complaints responsively. Social brands engage their customers on a consistent basis through multiple communications media
TO BE A HUMAN BRAND, STRIVE TO BE PHYSICALLY TEMPTING,
INTELLECTUALLY COMPELLING, SOCIALLY ENCHANTING AND...
EMOTIONALLY APPEALING, WHILE DEMONSTRATING STRONG
PERSONABILITY AND HAVING HIGH REGARD FOR MORALITY
Brands that connect emotionally drive favorable customer actions. They connect with customers with inspiring message and provides them with utility tools that are conducive for their clients' trade and commerce.
Emotional exchange is the currency of the 4th Industrial Revolution.
Brands with strong personability have self-awareness. They are conscious of what they are good at, while admitting what they still have yet to learn. They exhibit confidence in their conduct and demonstrate self-motivation to improve themselves.
They know their raison d'être - Reason for Existence.
Brands with strong moral imperative has the ability to know the difference between right and wrong. They have the courage to do the right thing and over time, they emerge as value driven brands. Appropriate ethical consideration become the key driver of all business decisions.
The brands keep their promises even though the customers do not keep track.