DESIGN TO DELIGHT
  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS


Huffington POST PARTNERED WITH American Express OPEN for an in-depth look at how to harness the power of social media to build your business. TO GET A QUICK SNAPSHOT,CLICK ON ITON HOW BUSINESSES AND INFLUENCERS CAN MAKE USE of It




HASHTAG INCORPORATES ONE WORD WITHOUT SPACE 
 
START YOUR MESSAGE WITH A HASHTAG, OR YOU MAY INCLUDE IT WITHIN, OR AFTER

HASHTAG SHoulD be FIND A PLACE IN THE MEMORY OF YOUR TARGET AUDIENCE 

HASHTAG SHoulD be RELEVANT TO YOUR CAMPAIGN

HASHTAG SHOULD BE DISTINCTIVE AND SIMPLE FOR FOLLOWERS TO REMEMBER

 USE HASHTAG TO DRIVE MOMENTUM

— DETERMINE THE INFLUENCERS OF YOUR AUDIENCE
FOR US IT WAS ABOUT IDENTIFYING INFLUENCERS AND GIVING AWAY "FREE PASS TO CLASS"
 

— LOOK TO YOUR FANS TO INSPIRE NEW CAMPAIGN HASHTAG 

REFRAIN FROM USING using gimmick-y HASHTAGS —  ‘#FollowMe’ or ‘#LikeforLike’

IF A HASHTAG CAN BE MISREAD, IT WILL BE 
 MAKE SURE WHEN CAPITALIZATION IS REMOVED, THE WORDS IN A HASHTAG, DO NOT CREATE OTHER WORDS OR MESSAGES


UTILIZE YOUR BRAND AS A HASHTAG.
FIND WAYS TO WORDSMITH YOUR OFFERING IN AN EFFORT TO ORCHESTRATE INTRIGUE


FOR US, IT WAS #EDIBLEEXHIBIT and #TASTESUCCESS
 

INCORPORATE HASHTAGS INTO TRADITIONAL MEDIA — Bill BOARDS AND TELEVISION










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FIND A WAY TO INCORPORATE YOUR  HASHTAG INTO ELECTIONS, SPORTS, CHAMPIONSHIPS AND OTHER MAJOR EVENTS



Here is an Hashtag idea in hopes of expanding DiGiorno Pizza’s social media reach to new audiences – specifically, the NFL smack-talkers of the Twitterverse.
"Their staff then began following and participating in NFL smack talk every Sunday on Twitter using DiGiorno Pizza’s Twitter handle and the hashtag #DiGiorNOYOUDIDNT

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Why It Worked

If you’re looking to reach a broader audience or gain more Twitter followers, live-tweeting events where your audience already hangs out using the event hashtag (in this case, #SuperBowl) and a hashtag of your own can work like a charm.  
ADD 'UNIQUE TO THE CONVERSATION'— you do not want to get lost in the sea of mediocrity. "If you’re going to try this tactic, be sure that it makes sense for your brand to participate (aka, you’re not just hopping on a trending hashtag for the heck of it), and you add something unique to the conversation." 
SHOW SOME PERSONALITY —  "DiGiorno Pizza’s campaign was successful in part because they didn’t hold back on personality. In this case, they held strong to their sports smack-talker persona even in their replies – and it worked for their audience."

GIVE YOURSELF TIME TO TEST YOUR HASHTAGS — USE INDUSTRY PUBLICATIONS TO PROMOTE AND PROPAGATE
 GIVE REASONS FOR OTHER PEOPLE TO USE YOUR HASHTAG
THE UNITING FORCE OF HASHTAGS ACROSS CONFERENCES AND CULTURES

Events or conferences,
e.g #RSA2018 or #Rio2016


Disasters or emergencies,
e.g #Aleppo or #PrayForNice

Holidays or celebrations,
e.g #WorldNutellaDay or #NationalCatDay


Popular culture topics,
e.g #GameofThrones or #PokemonGO



General interest topics,
e.g #WinterWonderland or #ChocolateLovers


Popular hashtags,
e.g #cybersecurity or #Fintech or #DevOps





SOME OF THE TESTED HASHTAGS FROM THE BIG BRANDS
TAKE AWAY FROM#tweetfromtheseat — Charmin

 STUDY YOUR AUDIENCE
The hashtag takes advantage of the staggering number of people who use social media in the bathroom 



ENACT ACTIONABLE WORDS
Give them something to do. Driving your audience towards an action drives them in a state of single-minded state of being. Take advantage of it.


FEEL YOUR AUDEINCE AND SOMETIMES, IT IS FUN AND PLAY


TIE IT WITH A CONTEST
Charmin gave away Super Bowl tickets to six of their Twitter followers who tweeted using the hashtag #tweetfromtheseat. Charmin made it easy to particiapte, thus, motivating mroe people to engage.


TAKE AWAY FROM
#EsuranceSAVE30 — ESURANCE



"What makes us happiest is knowing we're getting it right for our customers. Woohoo!* — winner of the
J.D. Power award for "Highest Customer Satisfaction Among Auto Insurers in California."

The #EsuranceSave30 hashtag received 2 million mentions in less than 24 hours, 200,000 of which came within 60 seconds after the commercial aired. @Esurance’s follower count grew from 8,900 to 155,000 within a 24 hours.
 
 
HOW DID IT WORK?

 
Immediately following the 2014 Super Bowl, Esurance launched one of the very popular marketing ploys: the sweepstakes. In their TV commercial, which took place right after the Super Bowl ended, The Office star John Krasinski introduced the $1.5 million prize Esurance would give to a single Twitter user who tweeted using the hashtag #EsuranceSave30 during the following 36 hours.
REWARD WAS HUGE, BUT THE BUILT UP ANTICIPATION WAS GREATER
 HAVING THE RIGHT CELEBRITY IN ON THE ACTION DEFINITELY SPEARHEADED THE CAMPAIGN IN THE RIGHT DIRECTION


 #design to delight
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My Observations


  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS