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Huffington POST PARTNERED WITH American Express OPEN for an in-depth look at how to harness the power of social media to build your business. TO GET A QUICK SNAPSHOT,CLICK ON ITON HOW BUSINESSES AND INFLUENCERS CAN MAKE USE of It HASHTAG INCORPORATES ONE WORD WITHOUT SPACE START YOUR MESSAGE WITH A HASHTAG, OR YOU MAY INCLUDE IT WITHIN, OR AFTER HASHTAG SHoulD be FIND A PLACE IN THE MEMORY OF YOUR TARGET AUDIENCE HASHTAG SHoulD be RELEVANT TO YOUR CAMPAIGN HASHTAG SHOULD BE DISTINCTIVE AND SIMPLE FOR FOLLOWERS TO REMEMBER USE HASHTAG TO DRIVE MOMENTUM — DETERMINE THE INFLUENCERS OF YOUR AUDIENCE FOR US IT WAS ABOUT IDENTIFYING INFLUENCERS AND GIVING AWAY "FREE PASS TO CLASS" — LOOK TO YOUR FANS TO INSPIRE NEW CAMPAIGN HASHTAG REFRAIN FROM USING using gimmick-y HASHTAGS — ‘#FollowMe’ or ‘#LikeforLike’ IF A HASHTAG CAN BE MISREAD, IT WILL BE MAKE SURE WHEN CAPITALIZATION IS REMOVED, THE WORDS IN A HASHTAG, DO NOT CREATE OTHER WORDS OR MESSAGES UTILIZE YOUR BRAND AS A HASHTAG. FIND WAYS TO WORDSMITH YOUR OFFERING IN AN EFFORT TO ORCHESTRATE INTRIGUE FOR US, IT WAS #EDIBLEEXHIBIT and #TASTESUCCESS INCORPORATE HASHTAGS INTO TRADITIONAL MEDIA — Bill BOARDS AND TELEVISION |
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FIND A WAY TO INCORPORATE YOUR HASHTAG INTO ELECTIONS, SPORTS, CHAMPIONSHIPS AND OTHER MAJOR EVENTS
Here is an Hashtag idea in hopes of expanding DiGiorno Pizza’s social media reach to new audiences – specifically, the NFL smack-talkers of the Twitterverse.
"Their staff then began following and participating in NFL smack talk every Sunday on Twitter using DiGiorno Pizza’s Twitter handle and the hashtag #DiGiorNOYOUDIDNT
Here is an Hashtag idea in hopes of expanding DiGiorno Pizza’s social media reach to new audiences – specifically, the NFL smack-talkers of the Twitterverse.
"Their staff then began following and participating in NFL smack talk every Sunday on Twitter using DiGiorno Pizza’s Twitter handle and the hashtag #DiGiorNOYOUDIDNT
Why It Worked
If you’re looking to reach a broader audience or gain more Twitter followers, live-tweeting events where your audience already hangs out using the event hashtag (in this case, #SuperBowl) and a hashtag of your own can work like a charm.
ADD 'UNIQUE TO THE CONVERSATION'— you do not want to get lost in the sea of mediocrity. "If you’re going to try this tactic, be sure that it makes sense for your brand to participate (aka, you’re not just hopping on a trending hashtag for the heck of it), and you add something unique to the conversation."
SHOW SOME PERSONALITY — "DiGiorno Pizza’s campaign was successful in part because they didn’t hold back on personality. In this case, they held strong to their sports smack-talker persona even in their replies – and it worked for their audience."
If you’re looking to reach a broader audience or gain more Twitter followers, live-tweeting events where your audience already hangs out using the event hashtag (in this case, #SuperBowl) and a hashtag of your own can work like a charm.
ADD 'UNIQUE TO THE CONVERSATION'— you do not want to get lost in the sea of mediocrity. "If you’re going to try this tactic, be sure that it makes sense for your brand to participate (aka, you’re not just hopping on a trending hashtag for the heck of it), and you add something unique to the conversation."
SHOW SOME PERSONALITY — "DiGiorno Pizza’s campaign was successful in part because they didn’t hold back on personality. In this case, they held strong to their sports smack-talker persona even in their replies – and it worked for their audience."
GIVE YOURSELF TIME TO TEST YOUR HASHTAGS — USE INDUSTRY PUBLICATIONS TO PROMOTE AND PROPAGATE
GIVE REASONS FOR OTHER PEOPLE TO USE YOUR HASHTAG
THE UNITING FORCE OF HASHTAGS ACROSS CONFERENCES AND CULTURES
Events or conferences,
e.g #RSA2018 or #Rio2016
Disasters or emergencies,
e.g #Aleppo or #PrayForNice
Holidays or celebrations,
e.g #WorldNutellaDay or #NationalCatDay
Popular culture topics,
e.g #GameofThrones or #PokemonGO
General interest topics,
e.g #WinterWonderland or #ChocolateLovers
Popular hashtags,
e.g #cybersecurity or #Fintech or #DevOps
SOME OF THE TESTED HASHTAGS FROM THE BIG BRANDS
TAKE AWAY FROM#tweetfromtheseat — Charmin
STUDY YOUR AUDIENCE
The hashtag takes advantage of the staggering number of people who use social media in the bathroom
ENACT ACTIONABLE WORDS
Give them something to do. Driving your audience towards an action drives them in a state of single-minded state of being. Take advantage of it.
FEEL YOUR AUDEINCE AND SOMETIMES, IT IS FUN AND PLAY
TIE IT WITH A CONTEST
Charmin gave away Super Bowl tickets to six of their Twitter followers who tweeted using the hashtag #tweetfromtheseat. Charmin made it easy to particiapte, thus, motivating mroe people to engage.
TAKE AWAY FROM
#EsuranceSAVE30 — ESURANCE
GIVE REASONS FOR OTHER PEOPLE TO USE YOUR HASHTAG
THE UNITING FORCE OF HASHTAGS ACROSS CONFERENCES AND CULTURES
Events or conferences,
e.g #RSA2018 or #Rio2016
Disasters or emergencies,
e.g #Aleppo or #PrayForNice
Holidays or celebrations,
e.g #WorldNutellaDay or #NationalCatDay
Popular culture topics,
e.g #GameofThrones or #PokemonGO
General interest topics,
e.g #WinterWonderland or #ChocolateLovers
Popular hashtags,
e.g #cybersecurity or #Fintech or #DevOps
SOME OF THE TESTED HASHTAGS FROM THE BIG BRANDS
TAKE AWAY FROM#tweetfromtheseat — Charmin
STUDY YOUR AUDIENCE
The hashtag takes advantage of the staggering number of people who use social media in the bathroom
ENACT ACTIONABLE WORDS
Give them something to do. Driving your audience towards an action drives them in a state of single-minded state of being. Take advantage of it.
FEEL YOUR AUDEINCE AND SOMETIMES, IT IS FUN AND PLAY
TIE IT WITH A CONTEST
Charmin gave away Super Bowl tickets to six of their Twitter followers who tweeted using the hashtag #tweetfromtheseat. Charmin made it easy to particiapte, thus, motivating mroe people to engage.
TAKE AWAY FROM
#EsuranceSAVE30 — ESURANCE
"What makes us happiest is knowing we're getting it right for our customers. Woohoo!* — winner of the
J.D. Power award for "Highest Customer Satisfaction Among Auto Insurers in California."
The #EsuranceSave30 hashtag received 2 million mentions in less than 24 hours, 200,000 of which came within 60 seconds after the commercial aired. @Esurance’s follower count grew from 8,900 to 155,000 within a 24 hours.
HOW DID IT WORK?
Immediately following the 2014 Super Bowl, Esurance launched one of the very popular marketing ploys: the sweepstakes. In their TV commercial, which took place right after the Super Bowl ended, The Office star John Krasinski introduced the $1.5 million prize Esurance would give to a single Twitter user who tweeted using the hashtag #EsuranceSave30 during the following 36 hours.
J.D. Power award for "Highest Customer Satisfaction Among Auto Insurers in California."
The #EsuranceSave30 hashtag received 2 million mentions in less than 24 hours, 200,000 of which came within 60 seconds after the commercial aired. @Esurance’s follower count grew from 8,900 to 155,000 within a 24 hours.
HOW DID IT WORK?
Immediately following the 2014 Super Bowl, Esurance launched one of the very popular marketing ploys: the sweepstakes. In their TV commercial, which took place right after the Super Bowl ended, The Office star John Krasinski introduced the $1.5 million prize Esurance would give to a single Twitter user who tweeted using the hashtag #EsuranceSave30 during the following 36 hours.
REWARD WAS HUGE, BUT THE BUILT UP ANTICIPATION WAS GREATER
HAVING THE RIGHT CELEBRITY IN ON THE ACTION DEFINITELY SPEARHEADED THE CAMPAIGN IN THE RIGHT DIRECTION
HAVING THE RIGHT CELEBRITY IN ON THE ACTION DEFINITELY SPEARHEADED THE CAMPAIGN IN THE RIGHT DIRECTION