YOU ARE NOT THE ONLY ONE, IF YOU FEEL LIKE YOUR COMPETITION LOOKS LIKE YOU With CES 2018, in the backdrop, we have explained how brands can be radically different with their Unique Selling Proposition.
No rush, take your time and read it at your own leisure. You just might find certain kernels that will inspire you in your next project — be it messaging, marketing or exhibiting. DESIGN THINKING THAT HELPS YOU EXPAND YOUR BRAND IDEATION — USE CURVES, ANGLES, LAYERS TO CREATE DRAMA AND POWER MOVES — EASY DESIGN USES FOR 8 OFFERINGS BOOTH DESIGNS FOR BOOT-STRAPPED EXHIBITORSBudget is a big discussion points amongst our exhibitors. Hence we have designed sytems that palatable for our audience at lower entry points Budgeting for your trade shows can be tricky because there are a number of hidden costs that make it difficult to figure out exactly what a show will cost. Here here are a few simple guidelines from Exhibitor Magazine to help you get a general idea of what various aspects of the trade show experience might cost. DOWNLOAD TRADE SHOW PLANNING GUIDE These handy work sheets were designed with input from veteran exhibit managers to help you organize the details of your show-planning activities, from setting objectives to budgeting and measuring results. ASSOCIATE AN ACCESSIBLE CONNECTION BETWEEN YOUR BRAND AND YOUR BUSINESS — HUMANIZE YOUR BRAND AND INSPIRE A SENSE OF BELONGING AMONGST YOUR AUDIENCE DARE TO CREATE YOURTRADE SHOW BOOTH DESIGNS FOR CONVERSATIONAL CREATIVITY DO NOT WRECK YOUR BRAND. HIRE THE RIGHT BOOTH STAFFERS AND NAVIGATE YOUR BRAND TO THE SHORES OF SUCCESS — EACH TIME, EVERY TIMEYou may have eye-catching booth, quality products & services, preppy presentations and promotions, BUT, if you have the “wrong” booth staffers, your brand marketing will end up in a massive wreck and there is no poetry in that. As SHOWN ABOVE, — EXAMPLES FROM BEHANCE — CENTERPIECE IDEAS — THE CENTER DOES NOT NEED TO HAVE A BIG STAGE — IT CAN BE ANYWHERE BETWEEN FUNKY AND FANTASTIC AS SOFTWARE BECOMES THE DE-FACTO LANGUAGE of OUR TRADE AND COMMERCE, COLLABORATION IS PLAYING A CENTRAL ROLE WITH "SHARED EMPATHY for building businesses and genuinely enjoy helping others." David Barrett, founder and CEO of Expensify, says the strength of marketplaces comes down to an open API framework that infiltrates a company’s entire culture. “The idea that individual software must be all-encompassing is a thing of the past; we live in an era where add-ons should be embraced instead of being seen as a threat.” IN THE AGE OF 'ADD-ONS'"many new companies entering the market can minimize marketing and sales costs by cleverly attaching to the marketing machines of more established vendors, as well as inexpensively gain access to an existing customer base." AS SHOWN ABOVE, IS AN EXAMPLE OF CLUB DESIGN FROM BEHANCE -- COMPLETE CONTROL OF EXIT AND ENTRYVERSUS,PARTIAL CONTROL AS DEMONSTRATED BELOW As SHOWN ABOVE, IS AN EXAMPLE OF PLAZA DESIGN FROM BEHANCE -- ELABORATE SEATING ALONG ONE ISLE IS A CREATIVE WAY OF ATTRACTING PEOPLE IN YOUR BOOTH SPACE AND QUALIFY THEM IN A CASUAL HUMANISTIC CONVERSATION — THIS DEFINITELY HUMANIZES YOUR BRAND As SHOWN ABOVE — AN EXAMPLE FROM BEHANCE — WE ARE INPIRED BY IT"S POTENTIAL — THINK ABOUT THIS, INSTEAD OF HAVING A BUILT IN THEATER INVEST IN ROLLABE OLED TV DISPLAY — HEN NOT IN USE YOU ROLL IT DOWN AND CREATE A LUMINOUS ENVIRONMNET As SHOWN ABOVE, AN EXAMPLE OF DESIGN WHEN THE TWO LAYOUTS MERGE — THE AXIS AND THE THEATER.WITH THE RISE OF COLLABORATION ECONOMY — "Technology is creating a new generation of companies that increasingly choose to collaborate as co-ordinated ecosystem, even if they have overlapping or competitive offerings. This transparent way of doing business is transforming the way services are delivered and products are developed" --WE HAVE SEEN THE RISE OF POPULARITY OF THIS TYPE OF DESIGN.......................................... Download our white papers.The Evolving Role of Exhibit Marketers Are Tradeshows Good Investment? Green Exhibiting 2011 Trend in International Exhibiting Follow Me |
As SHOWN ABOVE, — EXAMPLES FROM BEHANCE — CENTERPIECE IDEAS — THE CENTER DOES NOT NEED TO HAVE A BIG STAGE — IT CAN BE ANYWHERE BETWEEN FUNKY AND FANTASTIC
AS SOFTWARE BECOMES THE DE-FACTO LANGUAGE of OUR TRADE AND COMMERCE, COLLABORATION IS PLAYING A CENTRAL ROLE WITH "SHARED EMPATHY for building businesses and genuinely enjoy helping others." David Barrett, founder and CEO of Expensify, says the strength of marketplaces comes down to an open API framework that infiltrates a company’s entire culture. “The idea that individual software must be all-encompassing is a thing of the past; we live in an era where add-ons should be embraced instead of being seen as a threat.” IN THE AGE OF 'ADD-ONS'"many new companies entering the market can minimize marketing and sales costs by cleverly attaching to the marketing machines of more established vendors, as well as inexpensively gain access to an existing customer base." AS SHOWN ABOVE, IS AN EXAMPLE OF CLUB DESIGN FROM BEHANCE -- COMPLETE CONTROL OF EXIT AND ENTRY VERSUS,PARTIAL CONTROL AS DEMONSTRATED BELOW |
As SHOWN ABOVE, IS AN EXAMPLE OF PLAZA DESIGN FROM BEHANCE --
ELABORATE SEATING ALONG ONE ISLE IS A CREATIVE WAY OF ATTRACTING PEOPLE IN YOUR BOOTH SPACE AND QUALIFY THEM IN A CASUAL HUMANISTIC CONVERSATION — THIS DEFINITELY HUMANIZES YOUR BRAND
ELABORATE SEATING ALONG ONE ISLE IS A CREATIVE WAY OF ATTRACTING PEOPLE IN YOUR BOOTH SPACE AND QUALIFY THEM IN A CASUAL HUMANISTIC CONVERSATION — THIS DEFINITELY HUMANIZES YOUR BRAND
As SHOWN ABOVE — AN EXAMPLE FROM BEHANCE — WE ARE INPIRED BY IT"S POTENTIAL — THINK ABOUT THIS, INSTEAD OF HAVING A BUILT IN THEATER INVEST IN ROLLABE OLED TV DISPLAY — HEN NOT IN USE YOU ROLL IT DOWN AND CREATE A LUMINOUS ENVIRONMENT
|
As SHOWN ABOVE, AN EXAMPLE OF DESIGN WHEN THE TWO LAYOUTS MERGE — THE AXIS AND THE THEATER.WITH THE RISE OF COLLABORATION ECONOMY — "Technology is creating a new generation of companies that increasingly choose to collaborate as co-ordinated ecosystem, even if they have overlapping or competitive offerings. This transparent way of doing business is transforming the way services are delivered and products are developed" --WE HAVE SEEN THE RISE OF POPULARITY OF THIS TYPE OF DESIGN
|