Form, FUNCTION, AND FEELING ARE THE 3 CRITICAL
ELEMENTS TO GET NOTICED IN YOUR INLINE BOOTH DESIGN SPACE
FORM ANSWERS THOUGHT — DESIGN ANSWERS FEELING —
MOTION ANSWERS WILL
MAKING A PURCHASE DECISION IS NOT A LOGICAL PROCESS, IT IS A PRACTICE IN EMOTIONAL EVOCATION
DO I KNOW YOU? AWARENESS STAGE
Is your prospect aware of your brand and your company. Is this the reason you are exhibiting at trade shows? If so, your exhibit booth design and your marketing offerings should align effectively to build awareness.
WHY SHOULD I CARE? COMPREHENSION STAGE
Does your prospect know about the product benefits and the factors that differentiate your product from that of the competition. Have you done a competitive audit. If yes, design an interactive booth that talks about your creative difference.
Do you know the path, that you need to follow that will help your prospect to arrive at the mental disposition or conviction to buy. Use your exhibit design strategy to successfully execute persuasion. Come up ideas for the left brain and the right brain audience. Harness anxiety for results.
I THINK, I AM READY ACTION STAGE
You have done your work. The prospect is aware of you, acknowledges your differentiators, is convinced that you have the right product, but, is yet waiting to make the decision to purchase. As an exhibitor, ponder, how will you help your prospect in taking the last step.
DESIGN YOUR MODULAR EXPO DISPLAYS WITH A COMMANDING BRAND PRESENCE | CALL US FOR ESTABLISHING YOUR BRAND PRESENCE
A BRAND IN COMMAND, IS A BRAND WITH A SET OF DIFFERENTIATING PROMISES THAT BUILDS A BRIDGE BETWEEN ITS' PRODUCTS AND CUSTOMERS. A BRAND IN COMMAND, HAS A STRONG BRAND ESSENCE
BRAND ESSENCE IS FELT. IT IS THE FEELING OF YOUR BRAND THAT DRIVES SALES -- IT IS THE INTANGIBLE BUSINESS ATTRIBUTE, THAT GIVES YOU THE TANGIBLE COMPETITIVE EDGE Here are THE 9 FACTORS THAT STRENGTHENS THE SPIRIT OF YOUR BRAND
Our stylish exhibiting solutions are
in PERFECT STATURE TO CULTIVATE YOUR BRAND ESSENCE
WE BUILD IMAGERY THAT IS INSTRUMENTAL IN THE DEFINITION OF BRAND SUBSTANCE AND BRAND ANIMATION
The ability to utilize an inline trade show space using skyline's industry leading components will give you a unique look that will compliment your trade Show Design. Our modular inline exhibit solutions will not only allow you to be as creative as you need to be, but also offer you the advantage of lightweight and reconfigurable designs that will give you a new look for every event you attend.
EVERYTHING YOU DO, THE WORDS YOU CHOOSE, THE GRAPHIC DESIGN YOU USE, ARE ALL ESSENTIAL IN THE DEVELOPMENT AND ENRICHMENT OF YOUR BRAND SPIRIT AND YOUR BRAND COGNITION
THE ADVANCED MARKETING INSTITUTE DIVIDES LANGUAGE INTO 3 SEGMENTS
Intellectual words are effective when you are offering product and services that require careful evaluation or considerable reasoning on the part of your prospects. Intellectual words are effective when your visitors are exploring the conviction stage.
Empathetic words are effective when you want to bring out profound and strong positive emotional reactions in people. Find out what fears your prospects have related to your industry. Formulate a marketing message that employs seduction in the comprehension stage.
Spiritual words have the strongest potential for influence and often appeal to people at a very deep emotional level. Help your prospect see beyond their own limitations for themselves. Explore with them, what you see as a higher vision for them. What do you see the potential for their transformation.
A MODEL FOR EMOTIVE ENGAGEMENT
Create your custom inline booth with PERSUASIVE WORDS THAT SPEAKS TO THEIR INTELLECT OR DEMONSTRATE RADICAL EMPATHY. CONCEIVE IMAGES THAT EMANCIPATES HUMAN SPIRIT, AND CONSTRUCT WITH Skyline's award-winning MODULES.
Streamlined design with large fabric graphics GIVES your inline display a sleek, stylish appearance with THE OPTION TO BUILD IN CONFERENCE DISPLAYS AND OTHER functionalITIES
CUSTOM LOOK, SPECTACULAR SAVINGSModular components are lightweight and compact, so transportation, installation, dismantle, and storage costs can be significantly lower than traditional custom systems.
STRUCTURAL STRENGTH WITHOUT THE MASSSkyline modular exhibits are structural to support necessary components like product shelving, flat screens single or distributed, computers and other accessories.
QUICKER, EASIER INSTALLATION WITH THE LOOKSkyline systems are designed for quicker and easier installation than competing systems, whether it's your team or professional installers.
BRANDED EVENTSWhether you are hosting a sales meeting or public event, it is imperative that it comes off without a hitch. Skyline partners with you to design, manage, produce, set up and ship your event exhibits, no matter what size. Skyline will conceptualize your event theme that will help materialize your brand essence.
RETAIL APPLICATIONSSkyline modular exhibits give you big graphics and messaging and are sturdy for retail settings or any other applications with heavy traffic. Our state of the art 3D manufacturing facility can combine form and function to give you the distinguished look that you are after.
CUSTOM RENTAL EXHIBITSDon't settle for an ordinary show contractor rental. Impress attendees with a custom Skyline rental that perfectly fits your brand and show objectives.
Rental hardware with custom layerings could define your brand essence in innovative ways.
BACKWALLS AND TOWERSModular displays are for exhibitors that want more than a graphic presence. Modular solutions allow for built-in presentations and robust product display.
STORAGE AND ACCESSORIESTechnology integrated seamlessly into your exhibit provides a professional presentation and brand experience. Skyline modular systems support flat screens of all sizes
MERCHANDISING Merchandising your products on the trade show floor can be important. No matter the size or nature of your products, Skyline has elegant, flexible solutions to fit your needs.
CUSTOM DESIGN, THAT EXTENDS YOUR BRAND MILEAGE WITHOUT THE CUSTOM PRICE TAG!DOWNLOAD COST ANALYSIS CALCULATORWHEN YOU COMBINE PASSION AND INNOVATION, YOU HAVE A WORLD CLASS EXHIBIT DESIGN HOUSE. OUR DEDICATED DESIGNERS AND OUR INGENIOUS ENGINEERS MAKES IT ALL HAPPEN FOR YOU!
Skyline's CUSTOM MODULAR ISLAND displays are designed for EASE OF SET UP, WITH UNIQUE FOCUS ON HIGHEST QUALITY.
We make you look phenomenal!.
CREATIVE 3D MARKETINGGet the trade show exhibit that’s fit for your brand. Skyline has several custom modular systems that offer custom benefits and custom capabilities with in-house wood and metal shops. We also, produce our own graphics.
REDUCE COST, INCREASE ENGAGEMENTReduce your shipping, drayage, storage costs. A study by Tradeshow Week proved that Skyline’s custom modular exhibits weigh 60% less than traditional custom exhibits, saving thousands show after show. Use that cost savings across different marketing channels. Ask us how?
WINNER OF MULTIPLE AWARDSIn an effort to solve your problems and make you look good, we received multiple awards for exhibit design and product design. We embrace innovation as proven by our 100+ patents.
REASONABLE RENTALSYes, you may rent an ordinary show contractor exhibit and look like the masses. But, make the most of your opportunity with a custom Skyline rental that perfectly fits your brand and show objectives.
Professional I&D and ServicesTeams of Skyline Certified I&D tecnicians are trained with Skyline systems to make sure your installation is accurate and on time. Skyline also offers a full range of supporting services including storage, asset management and more. You can even manage your assets online with Skyline's ExhibitPro software.
SKYLINE SERVICE CENTERS Skyline Service Centers offer local rental exhibits, graphics, I&D, storage and more services in major venue cities: Las Vegas, Orlando, Chicago, Toronto and Shanghai. Reduce shipping, store local to your shows.
IMPRESSIVE ARCHITECTURAL PRESENCEYou’re a major player in your industry and want to make a statement with your presence. Design to differentiate with a custom modular exhibit that reduces costs.
IMPRESSIVE GRAPHICAL STRUCTUREGraphics can be used as a vehicle for your brand message or as an encasement for your structure. Use graphics to convey who you are, what you do and what you offer. Or, use graphics to take command of your space.
MERCHANDISINGFrom hearing aids to helicopters, Skyline has the experience and systems to effectively display and market your products to potential buyers.
TECHNOLOGY AND FACE TO FACE MARKETINGTechnology integrated seamlessly into your exhibit provides a professional presentation and brand experience.
LOUNGES AND SITTING AREASIntegrate privacy and exclusivity with elegance. Create unique spaces that give you areas to impress clients and conduct business.
WINDSCAPE® EXHIBIT SYSTEMThe power of air! WindScape units include massive hanging structures and conference rooms that inflate in minutes and are ultra easy to install and transport.
DESIGN YOUR EXHIBIT THAT DRIVES BRAND ENGAGEMENT and PERMEATES BRAND DNA through VARIOUS TOUCH POINTS
DESIGN AN EXPERIENCE THAT INSPIRES, MOTIVATES AND CALLS TO TAKE ACTION
WE ARE NURTURED IN THE CULTURE OF INNOVATIONSince 1980 Skyline has been an innovation leader in the industry. Skyline has earned over 100 product and design patents and recently won the international Outstanding Corporate Innovator award previously won by some of the most recognized brands in the world.
WE ARE IN THE KNOW WHEN IT COMES TO BRAND EXHIBITING AND BRAND MARKETING
CALL US FOR CLEVER BRAND EXHIBITING
START YOUR JOURNEY WITH US70% of FORTUNE 100's Did Exactly That!
Whether you are just getting started in the trade show and event marketing industry or have a great deal of experience with events, Skyline has the perfect exhibitor solution for you and your marketing needs. Our goal is to provide you with the ideal property for your show space along with the professional exhibit services and prompt support you expect. Giving you the best tradeshow booth and exhibitor experience in the industry is our focus. We watch. We ask pertinent question. We capture relevant data. We take action. With over 25 years of industry leading designs and world class trade show support services, you are in very competent hands.
GET BETTER IN CONNECTING WITH YOUR CUSTOMERS.
EXHIBIT YOUR BRAND WITH EFFECIENY AND EFFECTIVENESS AT VARIOUS LEVELS.
SMALL VERTICAL SHOWSSkyline Exhibits industry leading line-up of portable modular inline expandable displays are exactly what you need to fulfill your exhibiting needs for vertical shows. Easy to travel with, simple and effortless set-up, it works wonderful for your small targeted shows. Whether you choose solid mural graphics or a combination of fabric and panels, your portable inline will have a smooth and seamless appearance maximizing your messaging. The ability to turn your shipping container into a durable table will give you valuable a workspace or podium to complete your portable display requirements.
REGIONAL SHOWSForm and function for your inline space has to perform in supreme efficiency. Skyline's exhibitor solutions are in-line with your needs! The ability to utilize an inline tradeshow space using skyline's industry leading components will give you a unique look that will compliment your trade Show Design. Our modular inline exhibit solutions will not only allow you to be as creative as you need to be, but also offer you the advantage of lightweight and reconfigurable designs that will give you a new look for every event you attend.
NATIONAL and INTERNATIONAL SHOWSThe impressive stature of a Skyline island or peninsula tradeshow exhibit will take your messaging to new heights that is needed when you are exhibiting at national and international shows. Maximum vertical height and a 360 degree viewing advantage will compliment your marketing goals giving you visibility that simply out classes the competition. Functionality of the island booth configuration allows for any requirement such as conference rooms, double deck, hidden storage, theaters and numerous interactive areas that work in perfect harmony with your design. The reconfigurable nature of Skyline's trade show island exhibits will ensure a fresh look at every venue you attend.
IS YOUR BOOTH UNIQUE?Does it go to the extremes of making your brand proposition memorable. Design your booth that visualizes your brand statement in color, form and function.
Studies conducted by the Center for Exhibition Industry Research states that visitors puruse a display for 3 to 5 seconds before making the decision to walk on or stop to talk.A remarkable attention-generating trade show booth design is pivotal for your show attendees to stop, look and interact.We bring to you some of the projects accomplished by Skyline and some concepts that we designed to showcase brands. We hope, this to inspire you and get you started on your next trade show design display.
'Be There, Because Your Competition Will'This might be one the reasons why exhibitors attend trade shows. But make sure that this is not your primary purpose for exhibiting at a trade show.CEIR research indicates that exhibitions are used more than any other technique in the selling process. Why? You can go on a sales call, but can you bring your products? Can you bring your technical experts? Well, you can at a show. It is an superior selling tool where you can bring all the tools in your selling arsenal to the show to communicate the needs of your attendees. The Power of Exhibiting Part II 2.2 reported that smaller companies rely on exhibitions for their very survival because it the most economical way they can get in front of a qualified audience.
SUMPTOUS LUXURY IN AN AFFORDABLE LINEAR SPACE
ADAPTABLE DESIGN FUELS AN ACTIVE TRADE SHOW SCHEDULE
ADMIRABLE APPEAL TAKES A BREAK FROM MASS MEDIOCRITY
When you are exhibiting, you have about 3 to 5 seconds to convey your key messaging. Your graphics does this job. But the appeal of your booth should complement your brand message. For example, if you are a solid financial instiution, your booth space must reflect this by the size of your booth and the use of color that denotes– honesty, stability and power. In this case you might want to go with color palette of black/charcoal, white or platium with highlights of wood and silver.
Colors and textures are powerful messengers of feelings and perceptions. It communicates to us at a non-verbal level. White suggests transperancy and high standards. Pastels are calming and non-threatning. Complimentary tones and accents in bright hues draw the eye. Drama is achieved when you contrast vivids with neutrals. Add, shiny surfaces for a more technical feel. Use fabric panels for economy and sustainability over the long haul. Read more.
Trade shows are big commitments. Do you cater to the big picture? Does that include your long-term show objectives? If you expect your show objectives to change over time and if you exhibit at various vertical markets, your booth must be adaptable to accomodate multiple marketing campaigns. Is the booth property reconfigurable?
How many shows are you planning to attend each year? Do they vary in size, vanity and target audience? Are you attending national and inernational shows? Depending on the complexity and the intensity of your show schedule, you might want to use flexible booth architecture. Or consider two exhibit designs; one large booth for national exposure and a protable booth for your regional target market. Take a look at Riverbed. That will give you some ideas moving forward.
This will simplify scheduling and reduce shipping costs.
How much will you allocate to build your buy your trade show booth? If you are working within limited budget you want to develop your booth in phases. Execute the high priority areas of the booth first and add the remaining sections, as funds become available. This will allow you to build your booth without compromising quality.
"Recurring costs such as shipping, installation and dismantling, and storage can be quite significant over the life of the booth. Ideally, your booth should consist of lightweight, durable materials and be constructed using techniques that simplify set-up."
Need a place to store your expenses and calculate your trade show budget? Now you have it. This spreadsheet lets you tack your trade show spending for booth space, exhibit-related costs, promotions, at-show services, and staffers. Download here.
Color is a channel for non-verbal communication. It communicates to us at a cellular level.Zara Stender, chair holder with the Color Marketing Group (CMG) professes the power in color to influence moods, emotions, hunger, aggression—and buying decisions. “Color increases brand recognition by up to 80 percent, and it can be up to 85 percent of the reason people decide to buy,” as Stender mentioned in the Global Shop Conference 2012.
Trade show exhibitors and designers use color to create a visually pleasing environment, and color used purposefully communicates with customers and prospects. To build a welcoming space, Stender recommended avoiding high-contrast colors—such as yellow and black, which she calls “danger colors”. Complementary colors, helps to balance the eye. However if you want to convey a message of subliminal concentrated focus use high contrast colors. Also important is to anchor the space in true neutral; which can be created by mixing the designs' entire palette and adding white. “Color is not only useful in designing a space, but also in knowing your customer,” Stender said.
Interestingly, as Stender explains; color is correlated with socio-economic status, with more complex colors associated with higher economic status. For example an orange sports car will be referred as “bronze” or “copper.” Alternatively, primary colors are often associated with affordability. (Think the subliminal message that IKEA portrays)
Of course, colors across cultures carry different meaning. For example the color purple signifies royalty and spirituality in the Greco-Roman culture of the West. However, purple is the color of mourning for widows in Thailand in some parts of India.
On an individual level, Stender explained that introverts tend to gravitate toward soft, muted palettes, while extroverts are happier in vibrant environments. Using color strategically, designers can create a balance that plays into both of these personalities in any environment. “The earmark of an extrovert is that they can’t focus,” Stender said. “When dealing with them on a sales floor, blues can help them to focus.” An introvert, on the other hand, might be inspired by just the right proportion of color richness.
Some color associations, according to Stender:
Red: Lust (has the power to alter time)
Purple: Spirituality (inspires loss of impulse control)
Brown: Dependability (especially in business)
Blue and green: Focus and concentration
Burgundy and dark green: Tradition and authority
Red and purple: The “I’ll buy anything” color combination, according to Stender. “Red being lust—‘I wanna spend’—and purple being associated with loss of control.”