Problem Solvers One of the most common sources of conversation and updates in digital media are questions... people seeking information in the hopes that commenters will respond with resolution or direction.
|
CommentersProviding thoughts, opinions, observations, experiences and sometimes unfiltered reactions to the information shared online. They are less likely to produce original content, but are compelled to share their own views.
|
ResearchersPeer-to-peer influence is crucial in digital space, and researchers rely on their social graphs for information and direction to make qualified decisions. They are active in championing polls and survey stats to truly learn about the thoughts and opinions of those connected to them.
|
Conversationalists
Conversationalists fuel threads within and across networks by participating in conversations through proactive updates and direct responses to other content. |
Curators
Curators work enthusiastically to find and share what captivates them and what they believe will interest their followers, based on their interest graphs |
Connectors or Networkers These are the individuals who take digital social networking literally. They represent the most resilient section of digital participants and play the most obliging roles in the digital egosystem. They are seriously invested in the quality and caliber of their network and the nicheworks of those important to them. MarketersProfiles dedicated to brand specific marketing ideas, products or services. However, profiles can gain prominence by funneling beneficial and value added solutions to specific audiences, regardless of their origin. |
EntertainersEntertainers feel the need to satisfy and engage the social graph that they weave. Often cherished by their followers, they use their channels to delight and comment on the contemporary politics and culture. Producers — Webinars, Blogs etc. Belonging to the more elite group of participants, their stature is earned by the amount of content they generate within multiple networks. Platforms for hosting webinars |
Broadcasters/ Podcasters Broadcasters are mainly one-way communicators, who either push information intentionally or unintentionally to followers without much reason to interject conversational aspect into the mix. Platforms for hosting podcasts Influencers are people who have the power to affect the purchase decisions of others because of their real/perceived authority, knowledge, position, or relationship. If you’re interested in finding press influencers, use JustReachOut or PressFriendly. 10 platforms for managing social influencers |
Self-Promoters and EgoCasters
This segment of participants do not conceal their intentions. They are constantly updating their activities, events and accomplishments. This segment promote themselves as egocasters when they think and believe their reality to be the same for all. Think, what you can offer them that will help them in their self- promotion. Complainers and Trolls Complainers achieve satisfaction by sharing their discontent as a primary ingredient for engagement in their social channels. How to deal with chronic complainers? Trolls, on the other hand exist to suck the life out of engagement. These social vampires jump from community to community, profile to profile, thread to thread, feeding on the creativity and productivity within each. They are not worthy of engagement. |
Social Climbers / Status Mongers
Social capital is not only something that is earned in social networking, it is something that is proactively pursued by those whose sole mission is to gain command of their influence scores. Their sole purpose is to climb ladders on the avatars, profiles and social capital of others. Think, how you can help them gain social mileage. Spammers and Leechers These accounts are often 'bot' accounts created to push messages blindly. They are often tied to current events, using trending keywords or hashtags. They also target influential voices to lure them into clicking through to their desired goals. Leechers on the other hand, promotes their cause by channeling the work of others. Think about how you can manipulate this segment to expand your brand foot print. |
Observers and Dark Social
Often referred to as inactives, lurkers, or simply consumers, they make up the bulk of the egosystem. They read, share, critique you information by using back channels, like e-mail, messaging apps, native mobile apps, secure browsing and texting. According to RadiumOne, in the last year-and-a-half, dark social shares as a percent of on-site shares jumped from 69 to 84 percent globally. The 3 tools to get insight on 'stealth participation' are: GetSocial, Po.st, ShareThis TMI (Too Much Information) The state of sharing too much information is dictated by those on the receiving end of the update, not those who publish it. Think about this segment of the participants when you design the nourishing flavors of your brand. |
WE ARE HERE TO HELP YOU WITH ALL YOUR TECHNOLOGY EXPRESSIONS TO KEEP YOU RELEVANTUSE TECHNOLOGY TO ENCHANT, IMMERSE AND EDUCATE Brand needs to drive choice in order to grow and prosper. Technology is the tool that helps it in the process of differentiation.
Reap benefits by using powerful tools like Unity, Open Frameworks and Touch Designer. Empower your visitor.
Don't just show your audience something, make your display design as interactive as possible. They will come away with a much rich experience if they've have the opportunity to do, create and share.
Even if a company’s products or services are relevant, it’s a unique proposition and distinct brand experience that convinces audiences to choose one brand over others.
Upgrade your game. However, do not force technology in your stand design. Your design will be successful if the technology and creative message work in perfect and complementary harmony.