INTRODUCTION TO BUILDING TEMPLATES
II. How Do You Create New Template?
How do you create and edit a new template?Whether you’re adding smart text to a landing page, email, or website page, there needs to be a rich text module. Nothing else will do.
What types of templates can be created?Page template, which is suitable for any website or landing page template that you’d want to create. The default page template will contain modules such as a section header,
logo and page footer. Email templates which will have a main email body module, a view as webpage module and CAN-SPAM module by default. Blog template contains a blog content module as well as recent posts and email subscription modules. System pages template are created to handle 404 errors, subscription preferences and other user experience necessities. Every website should use a full set of system pages. What is the Actions menu?
Actions menu let you to clone your template, save it, delete it and even see the revision history to revert back to a previous template state
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What are the functions of the buttons in the Template BuilderWhat are the Systems Page and how they are used?
System pages are created to handle 404 errors, subscription
preferences and other user experience necessities. Every website should use a full set of system pages. For example with a great 404 page, you can help to keep a visitor engaged even if the page they are trying to access isn’t working at that time |
III. How Do You Build With Modules?
What are groups and why use one? What type of groups can you create?
Groups are essential for providing some rigid structure to responsive design. By grouping modules, it adds them to a parent DIV.
Grouping also ensures that the modules stick together. So if you size and resize the screen, they are not going to break apart and appear on different parts of the page. Global groups — Used when the group or module must be used across multiple page templates Local groups — Used to ensure that specific modules always stick together and for cohesive styling. What types of modules are available to you?
Text Module
A rich text module is the most commonly used module as it can contain text, images, videos, call-to-action and more. One line of text module. This can help guide the content creator if you wish to prevent the content creator from writing a paragraph of text in a particular space or prevent them from changing the text styling. Basic page footer module that pulls the company name and copyright information from Content Settings. While this is a good starting point, you might want to customize this module to include contact information, a navigation menu, or even a map. Pro tip: add descriptive filler text to a text module to give the content creator an idea of how the module should appear when filled out. Visual Content Modules
Logo- The end user’s logo, which can be uploaded under their Content Settings. Image- A module meant specifically for uploading an image. Why is place holder text important?
Add descriptive filler text to a text module to give the content creator an idea of how the module should appear when filled out.
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How are modules moved and split?CSS or Cascading Style Sheets are coded files that select elements of your page and control their presentation. You can think of the templates that you create and their HTML as the bones of your website, and the CSS as the skin of your site.
What modules are used for lead generation?
Call-to-Action - A module for buttons that create an offer, such as a free guide or whitepaper.
They typically direct visitors to Landing Pages. Form - Used on Landing Pages or Contact Us pages. Forms convert site visitors into leads by gathering information in exchange for an offer. 
What modules are specific to blog layouts?
Blog Content- The most basic element of a blog template. It displays blog posts from the Blogging tool.
Post Listing- Creates a list of blog posts by date or by popularity. Post Filter-This module creates a list filtered by different criteria, such as authors or topics. Blog Email Subscription- A simple form that allows visitors to subscribe to the site’s blog. 
What are body classes?
CSS or Cascading Style Sheets are coded files that select elements of your page and control their presentation. You can think of the templates that you create and their HTML as the bones of your website, and the CSS as the skin of your site.
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How do smart form fields different from smart text or smart CTAs?
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CSS or Cascading Style Sheets are coded files that select elements of your page and control their presentation. You can think of the templates that you create and their HTML as the bones of your website, and the CSS as the skin of your site.
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VIII. Personalization Token
Where does the Personalization Token tool live?
How do you create and edit a new template layout?
What is the difference between setting the default values for personalization tokens in email and on other pages?
CSS or Cascading Style Sheets are coded files that select elements of your page and control their presentation. You can think of the templates that you create and their HTML as the bones of your website, and the CSS as the skin of your site.