#CONTENT—6. BECOMING AN EFFECTIVE WRITER

6. BECOMING AN EFFECTIVE WRITER

I. Why Do You Need To Create Effective Content

What is effective content?

At the core effective content is relevant and useful to your audience — your reader. It makes your reader, not your company and it's revenue targets and goals your number one priority. Your writing should use your audience's language and show that you understand their pain points, challenges and goals.

What should your writing be?

Writing should be like a knife that cuts through the noise. Your writing has to be helpful and useful.

What should your writing do?

Your writing should slow the person down and prevent them from clicking another link. It has to get them to stop, read, think, learn and consider what you have to say.

II. How Can You Attract and Engage People with Effective Content?

How do you write an attention-grabbing headline?

What kind of tone do you need to use?

Why should your writing help the reader do something?

Headlines should be specific, make a promise to the reader
of how it will benefit them and if possible, prompt the viewer to rad the piece right away.

Start by coming up with a working title, something that will guide the structure and focus the subject of the content.

Once you finish the piece, you will come back to this title and refine it to be more aligned with the direction you ended up talking in the post.

How can your writing add to the conversation?

The character is the connection between you, the storyteller and your audience.

What are examples of writing structures?

It’s not just what you say through your website or content, but the entire experience that your company has to offer based on your buyer personas needs.

David Ogilvy, one of the most well-known advertisers of all time, once said, “tell the truth, but make it fascinating.”

Because, you can make any industry, any product, or any service stand out and that’s done with providing an experience.

The tone needs to be relevant to your readers

How do you write for the way people search?

First Person
The character is yourself.
It is more confessional
Builds authority
Use when there is a known person, an author, behind the content

Why should your writing have one core idea?

Emotion is what will give your story power. Make sure to give your story’s character some emotion.

Think about the emotional response that you’re looking to get from the reader. Is it fear, survival, guilt, energized, amusement, maybe even hope?

What's a process for writing?

Characters
Conflict
Resolution

Why does your writing need structure?

The conflict is the lesson in how the character transforms through challenge.

If your story lacks conflict, it is not a story. Instead, it is a pitch, a tag line, a unique selling proposition or plain old statement.

The conflict should fit your prospect's problems, needs and your prospect's buyers journey stage.

Remember, when it comes to content marketing and storytelling the power is in what you are teaching.

How does your writing support your strategy, messaging and values?

You always end a story with resolution. The resolution should wrap up the story and clearly call your audience to action. It fulfills the purpose behind the story.

III. How Can You Improve Your Writing

Why should you edit your content?

Why should you take a break when writing a content?

What are contractions?

All business content and story telling should circle back to the purpose of the business

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What is simple language?

All business content and story telling should circle back to the purpose of the business

What is active voice?

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How can you make your writing clear and concise?

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Why should you use short sentences and paragraphs?

Why should you cut fluffy words from your writing?

What is a style guide?

All business content and story telling should circle back to the purpose of the business

Why should you use "you" and "your" in your writing?

All business content and story telling should circle back to the purpose of the business

Why should you avoid jargon and use acronyms sparingly?

All business content and story telling should circle back to the purpose of the business

Why shouldn't you be snarky?

All business content and story telling should circle back to the purpose of the business

What is spell check?

Additional resources you may find usefulAdditional resources you may find useful

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