#CONTENT—5.BUILDING FRAMEWORK FOR CONTENT

5. BUILDING A CONTENT CREATION FRAMEWORK

I. Why does your Business need a Framework for Creating Content?

Why is it important to have a clear and repeatable process?

Business story telling is about creating an alignment between your business, and your prospects and your customers.

Why should your content process be agile?

In the world of business, a story helps you create contrast between choices.

Stories will help your prospects make sense of decisions they’re about to make, whether it’s deciding on a needed product or service or making a purchase.

Why is it important to have an organized process?

sfnbhiufgsdndflkjgfs;igjfsoigjf;soigjf'jgkl

II. How do you Build a Framework for Content Creation?

How do you conceptualize content?

Why do you need timelines for content creation?

What is a content creation workflow?

The concept of Golden circle: Why is at the innermost core. Then, How you do it? The outer core is What you do?

WHY is Why are you doing what you’re doing?
HOW is How will this help your audience?
WHAT is What are you offering?

How should you review and edit your content?

The character is the connection between you, the storyteller and your audience.

What should you use to edit content?

It’s not just what you say through your website or content, but the entire experience that your company has to offer based on your buyer personas needs.

David Ogilvy, one of the most well-known advertisers of all time, once said, “tell the truth, but make it fascinating.”

Because, you can make any industry, any product, or any service stand out and that’s done with providing an experience.

What is a naming convention formula?

Everyone can benefit from cutting down a lengthy story. Even long stories benefit when you whittle them down to just the most important parts.

And be specific. You’re not trying to speak to everyone. Your story and experience should not be a one-size-fits-all approach.

Communicating with the correct audience niche, and creating that need is just as important, if not more important, than the story you’re telling.

The Golden Circle will help you keep your audience and tone in mind and help nail your branding story.

Why is it important to set clear expectations with reviewing and editing content?

First Person
The character is yourself.
It is more confessional
Builds authority
Use when there is a known person, an author, behind the content

Second Person
The character is your audience
When using "you" language, you need to understand your buyer personas.
Tell the story in a way that shows empathy

How often should you update a content promotion process?

Emotion is what will give your story power. Make sure to give your story’s character some emotion.

Think about the emotional response that you’re looking to get from the reader. Is it fear, survival, guilt, energized, amusement, maybe even hope?

Why would you use a naming convention formula?

Characters
Conflict
Resolution

How should an editor provide feedback on edits?

The conflict is the lesson in how the character transforms through challenge.

If your story lacks conflict, it is not a story. Instead, it is a pitch, a tag line, a unique selling proposition or plain old statement.

The conflict should fit your prospect's problems, needs and your prospect's buyers journey stage.

Remember, when it comes to content marketing and storytelling the power is in what you are teaching.

What should you use to host and store your content?

You always end a story with resolution. The resolution should wrap up the story and clearly call your audience to action. It fulfills the purpose behind the story.

What should your content creation framework evolve?

III. What Resources will You Need for Building a Framework for Creating Content

What roles are included in a content creation team?

What is the blink test?

What is a CMS? Why do you need one?

All business content and story telling should circle back to the purpose of the business

nm;nvl;dfshgoprhgofohjsi

What are examples of a CMS?

All business content and story telling should circle back to the purpose of the business

Why do you need an analytics platform?

nm;nvl;dfshgoprhgofohjsi

What are examples analytics platforms?

nm;nvl;dfshgoprhgofohjsi

What are examples of a CMS?

All business content and story telling should circle back to the purpose of the business

Additional resources you may find usefulAdditional resources you may find useful

Transcript