4. PLANNING A LONG TERM CONTENT STRATEGY
I. Why is Long Term Content Planning Important?
Why does a long-term content plan need to be organized?Business story telling is about creating an alignment between your business, and your prospects and your customers.
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II. How Do You Identify Opportunities to Build your Long-Term Content Plan?
What is the marketing machine? |
What is the relationship between buyer's journey and the marketing funnel? |
What are SMART goals? Why do you need to set them? |
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The concept of Golden circle: Why is at the innermost core. Then, How you do it? The outer core is What you do?
WHY is Why are you doing what you’re doing? HOW is How will this help your audience? WHAT is What are you offering? Why do you need a content audit?First Person
The character is yourself. It is more confessional Builds authority Use when there is a known person, an author, behind the content How do you find resources to include in a content audit?First Person
The character is yourself. It is more confessional Builds authority Use when there is a known person, an author, behind the content What is the buyer's journey?First Person
The character is yourself. It is more confessional Builds authority Use when there is a known person, an author, behind the content |
The Golden Circle will help you keep your audience and tone in mind and help nail your branding story.
How do you organize a content audit?First Person
The character is yourself. It is more confessional Builds authority Use when there is a known person, an author, behind the content Why is it important to know upcoming event-based initiatives?First Person
The character is yourself. It is more confessional Builds authority Use when there is a known person, an author, behind the content Why should you identify the buyer's journey for your personas?First Person
The character is yourself. It is more confessional Builds authority Use when there is a known person, an author, behind the content How can you tell what a complete buyer's journey look like?First Person
The character is yourself. It is more confessional Builds authority Use when there is a known person, an author, behind the content |
Characters
Conflict Resolution How do you find resources to include in a content audit?The conflict is the lesson in how the character transforms through challenge.
If your story lacks conflict, it is not a story. Instead, it is a pitch, a tag line, a unique selling proposition or plain old statement. What's a buyer persona profile include?The conflict is the lesson in how the character transforms through challenge.
If your story lacks conflict, it is not a story. Instead, it is a pitch, a tag line, a unique selling proposition or plain old statement. How does identifying the buyer's journey for your personas help you identify long term content plan? |
III. What Should a Long Term Content Plan Look Like?
What is a content compass? How is it used? |
How can you tell if a business has a completed content compass? |
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All business content and story telling should circle back to the purpose of the business
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Additional resources you may find useful
- Google Sheet: Content Compass and Audit Worksheet Example
- Guide: A Practical Guide to Building a Killer Content Strategy
- Blog: How to Build an Unbeatable Content Marketing Plan