DESIGN TO DELIGHT
  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS
  • WHAT ARE EVENTS
    • HOW TO CREATE A RAVE AROUND YOUR VIRTUAL EVENTS >
      • SOCIAL LISTENING FOR VIRTUAL EVENTS
      • HOW TO PROMOTE YOUR EVENT WITH PAID ADVERTISING
  • communication in the age of disruption
  • 01_BRAND EXPANSION

4. PLANNING A LONG TERM CONTENT STRATEGY


I. Why is Long Term Content Planning Important?

Why does  a long-term content plan need to be organized?

Business story telling is about creating an alignment between your business, and your prospects and your customers.
Why should you align your content goals with the your company's goals?
How does a long-term content plan help tell a story?

II. How Do You Identify Opportunities to Build your Long-Term Content Plan? 

What is the marketing machine?

What is the relationship between buyer's journey and the marketing funnel?

What are SMART goals? Why do you need to set them?

The concept of Golden circle: Why is at the innermost core. Then, How you do it? The outer core is What you do?

WHY is Why are you doing what you’re doing?
HOW is How will this help your audience?
WHAT is What are you offering?

Why do you need a content audit?

First Person
The character is yourself.
It is more confessional
Builds authority
Use when there is a known person, an author, behind the content

How do you find resources to include in a content audit?

First Person
The character is yourself.
It is more confessional
Builds authority
Use when there is a known person, an author, behind the content

What is the buyer's journey?

First Person
The character is yourself.
It is more confessional
Builds authority
Use when there is a known person, an author, behind the content
The  Golden Circle will help you keep your audience and tone in mind and help nail your branding story.

How do you organize a content audit?

First Person
The character is yourself.
It is more confessional
Builds authority
Use when there is a known person, an author, behind the content

Why is it important to know upcoming event-based initiatives?

First Person
The character is yourself.
It is more confessional
Builds authority
Use when there is a known person, an author, behind the content

Why should you identify the buyer's journey for your personas?

First Person
The character is yourself.
It is more confessional
Builds authority
Use when there is a known person, an author, behind the content

How can you tell what a complete buyer's journey look like?

First Person
The character is yourself.
It is more confessional
Builds authority
Use when there is a known person, an author, behind the content
Characters
Conflict
​Resolution

How do you find resources to include in a content audit?

The conflict is the lesson in how the character transforms through challenge.

If your story lacks conflict, it is not a story. Instead, it is a pitch, a tag line, a unique selling proposition or plain old statement.

What's a buyer persona profile include?

The conflict is the lesson in how the character transforms through challenge.

If your story lacks conflict, it is not a story. Instead, it is a pitch, a tag line, a unique selling proposition or plain old statement.

How does identifying the buyer's journey for your personas help you identify long term content plan?

III. What Should a Long Term Content Plan Look Like?

What is a content compass? How is it used?

How can you tell if a business has a completed content compass?

All business content and story telling should circle back to the purpose of the business
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​Additional resources you may find useful
​
  • Google Sheet: Content Compass and Audit Worksheet Example
  • Guide: A Practical Guide to Building a Killer Content Strategy
  • Blog: How to Build an Unbeatable Content Marketing Plan
Transcript
 #design to delight
For design consultation and
powerful brand exploration --
contact: sarmistha.tarafder@gmail.com
Brand Marketing
Creative Thinking
Design Thinking
Technology Delights
Marketing Delights
My Observations


  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS
  • WHAT ARE EVENTS
    • HOW TO CREATE A RAVE AROUND YOUR VIRTUAL EVENTS >
      • SOCIAL LISTENING FOR VIRTUAL EVENTS
      • HOW TO PROMOTE YOUR EVENT WITH PAID ADVERTISING
  • communication in the age of disruption
  • 01_BRAND EXPANSION