A brand is much more than your name, your logo, or your tagline.
It is much more than the some total of the elements. It is essentially the essence of your staying power.
The stories that people tell about your brand is the essence of your brand.
And, “a great brand is a story that's never completely ”
“Stories create the emotional context people need to locate themselves in a larger experience.” Scott Bedbury, New Brand World
And circles create the emotional space where you tell your stories.
It is much more than the some total of the elements. It is essentially the essence of your staying power.
The stories that people tell about your brand is the essence of your brand.
And, “a great brand is a story that's never completely ”
“Stories create the emotional context people need to locate themselves in a larger experience.” Scott Bedbury, New Brand World
And circles create the emotional space where you tell your stories.
An Idea For Your Trade Show Marketing Success
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Have you ever wondered why some exhibit space command more traffic while others, more or less looks like a moonscape? Reason: Those spaces that are crawling with people are the spaces that communicates directly to the heart. {Always remember: We are all kids at heart. We never really want to grow up. What can you do ti tickle my heart?}
Let Them Hangout and Play People want to touch and feel things. So, let them. For example, Monster.com amuses its trade show audiences by creating a booth entirely out of touch screens. "They don't have to wait for a guided demo," says Phil Cavanaugh, Monster.com's vice president of events. "They can approach our product right away." For companies with more limited funding, iPads simulate the same interaction, says Stevenson: "You put three or four on your stand and people will pick them up." Key Take Away: Keep the environment fun. Pepper it with spaces to hang out for face to face exchange of ideas and stories. Keep the energy of the space elevated by presenters who are great speakers. Good speakers pull in droves of attendees who want to increase their skills, learn the latest industry trends, and see (and touch) a celebrity in person they would never glimpse otherwise. |
As an island exhibitor you need to bring your A-game to the table. Download it. Read it. Internalize it. And, be the star performer!
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More Articles For Your Success
How do you market to baby boomers, Gen X and Gen Y? all under the same roof. Design your environment to be "nimble" and "flexible" in response to this diverse multi-generational needs
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When you understand your buyer personas, you can tailor all marketing aspects to better appeal to them.
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It is interesting to note that there are 4 different personality types. Like 4 seasons, human personality broadly fall under 4 quadrants. Learn the personality and master them for face to face communication
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