Lucrative Linear Trade Show Booth Design
Seth Godin asserts in his book Tribes, "For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate."
Sometimes, these tribes get together to see new products, to taste new samples, to do business together.
We live in a thriving digital world. Yet, we are still lured by the function of the medieval marketplace. We set up tables. We give trial offers and we do deals.
Sometimes, these tribes get together to see new products, to taste new samples, to do business together.
We live in a thriving digital world. Yet, we are still lured by the function of the medieval marketplace. We set up tables. We give trial offers and we do deals.
The only difference; it is the culture of the community that defines the distinction of a certain events or trade shows. For example, SXSW , that started as a music event in 1987 has now over 47,000 attendees. This multifaceted conference attracts visitors from around the world and has grown to include film, media and high-technology.
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Enhance the face-to-face experience at events by employing technology. It is a good idea to develop your own app to enable your visitors to arrange meetings and gathers their preferences so that you can customize to their needs. When the show is over, you seamless employ the same app to keep in touch with them. Tablet-based credit card processing is prevalent, saving companies the hassle of counting cash.
Key Take Away: Despite, our rapid expansion of the digital space, eye contacts, name tags and the business of doing business with the help of business cards is very much alive. Trade shows, conferences and live events give us the opportunity to hang out with the people of our kind. It speaks to our innate desire to belong, to communicate and to share. The secret to shine is rather simple. "Do what you believe in. Paint a picture of the future. Go there. People will follow.” Seth Godin, Tribes |
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