Attending trade shows and putting in an appearance at the many industry-specific conferences and conventions held each year is a crucial part of most company’s marketing plans. Companies that participate in these shows and conferences often invest a significant amount of their budget in exhibits that are designed to capture the interest of attendees and leave a lasting, positive impression. Some companies invest in custom-designed booths and display pieces while others look to a more modular exhibit.
No doubt, custom trade show exhibits send a powerful message about companies that use them. Trade show attendees tend to admire these personalized displays, associating them with words like “success” and “established.” Perception is critical when you’re in front of thousands of potential leads, and custom exhibits tend to be remembered longer than their often cookie cutter cousins because visitors perceive them as a reflection of the company’s quality. However, since custom booths are one of a kind, they tend not to be flexibile for conversion on different sized booth spaces. The question you have to ask yourself, "Are custom exhibits worth the price for the message you want to put out?"
No doubt, custom trade show exhibits send a powerful message about companies that use them. Trade show attendees tend to admire these personalized displays, associating them with words like “success” and “established.” Perception is critical when you’re in front of thousands of potential leads, and custom exhibits tend to be remembered longer than their often cookie cutter cousins because visitors perceive them as a reflection of the company’s quality. However, since custom booths are one of a kind, they tend not to be flexibile for conversion on different sized booth spaces. The question you have to ask yourself, "Are custom exhibits worth the price for the message you want to put out?"
Check out the Benefits of Modular Booths Below
FLEXIBILITY AND FRESHNESS
The most obvious advantage to modular exhibits is also the most important one – flexibility. Custom-designed displays are generally static; that is, they can’t be reconfigured in the “mix and match” way that modular exhibits can.
With a modular display, you can move sections around and adjust the lay-out of your exhibit based on the space available at each trade show. A custom exhibit designed for thirty feet o
FLEXIBILITY AND FRESHNESS
The most obvious advantage to modular exhibits is also the most important one – flexibility. Custom-designed displays are generally static; that is, they can’t be reconfigured in the “mix and match” way that modular exhibits can.
With a modular display, you can move sections around and adjust the lay-out of your exhibit based on the space available at each trade show. A custom exhibit designed for thirty feet o
(ABOVE), miraculously extend your budget when the same architecture is used. You please your target audience because you champion their cause, by changing your brand graphics and your brand offering. Capitalize on the perception of your brand without undertaking phenomenal risk or high cost.... This is what modular design does.
The flexibility of modular exhibits gives companies the opportunity to create and add new graphics or display areas without having to invest in an entirely new exhibit each year. Modular trade show displays can be reconfigured so that your display area looks fresh at each show, which can increase traffic and interest.
The flexibility of modular exhibits gives companies the opportunity to create and add new graphics or display areas without having to invest in an entirely new exhibit each year. Modular trade show displays can be reconfigured so that your display area looks fresh at each show, which can increase traffic and interest.
EASY UPGRADES
With a custom exhibit, you’re generally locked in. It can be difficult to change any of the elements of a custom designed display, which is unfortunate if a new product is launched or your company’s information changes just before an important trade show. Modular trade show exhibits make it easy to replace one section or multiple sections of your display whenever needed. You’ll always have the latest information and current visual appeal with a modular display.
LOWER COST FOR YOUR COMPANY
Modular displays are less expensive than custom orders, saving on drayage, I&D and storage. The result can mean more money for anything from advertising to promotional gifts. Companies that spend a significant portion of their budget on custom displays often find it a difficult challenge if they need to change the information on their exhibit but there’s no money left in the budget. By contrast, switching out just one element of your modular display is a cost-effective way to update your image. Check out the Cost Analysis Calculator
(ABOVE) This is a custom-modular Skyline exhibit which ships in only 2 pieces. One 4' x 4' x 8' crate & one monitor case 50" x 24" x 46" (anvil case not pictured). This is a traditional non-modular custom exhibit (BELOW) which ships in nine 4' x 4' x 8' crates (6 verticals & 3 laydowns).
EASE OF USE FOR YOUR DEMANDING AUDIENCE AND CHANGING ECONOMICS
Modular displays are designed to be easy to assemble and easy to break down. Unwieldy custom displays are often cumbersome and difficult to assemble. With a modular system, your trade show representatives can quickly get your booth up and running and just as quickly take it apart when the show is over.
You can easily order new graphics will fit seamlessly with your current modular exhibit, giving you the opportunity to update your trade show booth without spending a fortune on designing custom elements.
Start the Journey
Your customers expect experiences. When it comes to business, an experience is essentially an opportunity for your customer to build a relationship with you. If the experience is successful, your customer feels connected. They might purchase something from you or not. If the experience fails, they will not purchase anything from you and they will be talking and conspiring against you.
In a "postcommerce era", where is everyone is connected through shared experiences, in this dynamic customer journey, your product/service and your booth design is much a part of marketing, as everything else in your strategy.
Start thinking about designing your display booth to do the bidding for you!
Modular displays are designed to be easy to assemble and easy to break down. Unwieldy custom displays are often cumbersome and difficult to assemble. With a modular system, your trade show representatives can quickly get your booth up and running and just as quickly take it apart when the show is over.
You can easily order new graphics will fit seamlessly with your current modular exhibit, giving you the opportunity to update your trade show booth without spending a fortune on designing custom elements.
Start the Journey
Your customers expect experiences. When it comes to business, an experience is essentially an opportunity for your customer to build a relationship with you. If the experience is successful, your customer feels connected. They might purchase something from you or not. If the experience fails, they will not purchase anything from you and they will be talking and conspiring against you.
In a "postcommerce era", where is everyone is connected through shared experiences, in this dynamic customer journey, your product/service and your booth design is much a part of marketing, as everything else in your strategy.
Start thinking about designing your display booth to do the bidding for you!