DESIGN TO DELIGHT
  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS

LIKE IT OR NOT, SILICON VALLEY IS SHAPING YOUR THOUGHTS, FEELINGS AND ACTIONS — YOUR ILLUSIVE CONSCIOUS MIND THINKS
YOU ARE IN CONTROL 😀

A 60 Minutes special detailed the insidious art of “brain hacking,” the array of techniques that Silicon Valley is using to make us as dependent and addicted to our phones and devices as possible. “There’s a whole playbook of techniques that get used to get you using the product for as long as possible,” said Tristan Harris, one of the programmers interviewed. “Inadvertently, whether they want to or not, they are shaping the thoughts and feelings and actions of people. They are programming people.” ————————--   WHY BOTHER WITH THE SUB-CONSCIOUS?

BUYING YOUR PRODUCT
IS THE LAST THING IN YOUR PROSPECTS' CONSCIOUS MIND. ————————--     Tesla, for all its recent speedbumps, up till April 26, 2019,  had a market capitalization higher than Ford and Fiat's Chrysler, and only 10 percent below General Motors’. Not bad for a company that sold just a few percent of the vehicles Detroit sold in the USA in 2018. Plenty bad for the big brands that could have done exactly
what Tesla did.




HOW TESLA MANAGED TO HACK THE
SUB-CONCIOUS

1. Tesla ditched the dealership model and established stores in the
shopping malls.

2. Tesla wants to "engage with people when they are not thinking about buying a car."
3. Tesla's guiding principle: "Our goal is not to sell a person a car, but to educate them on what electric cars can provide." "At a mall, people are already relaxed and out shopping on their own. Most of them will likely never have heard of Tesla, and so we are becoming part of their daily routines."
————————--

WHY BOTHER WITH THE SUB-CONSCIOUS?
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BUYING YOUR PRODUCT
IS THE LAST THING
IN YOUR PROSPECTS'
CONSCIOUS MIND.


HOW CONTRARIAN TRADE SHOW GIVEAWAYS HACKS THE SUB-CONSCIOUS
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ABOVE, MESSAGING OF THE SHIRTS SAYING:
"I AM NOT A DECISION MAKER", "SORRY NO BUDGET, EXCEPT FOR..."
We often preach that exhibiting is good for your business. Why? Because you get to have face to face time with the decision makers. This is what the analytics says and programs your conscious mind.
But, what if you are not a direct decision maker; what, if you are a decision maker and limited by the constrains of your budget — now this brand gives you the platform to be heard and scene — clever contrarian thinking, nudging the sub-conscious
busy at work.



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DIVE INTO THE SURREALISTIC IMAGERY BELOW BY IGOR MORSKI (EXCEPT THE MIDDLE ONE)
WHAT DO YOU FEEL?
Igor Morski

Read More: https://www.trueactivist.com/35-surreal-illustrations-that-will-make-you-question-the-normalcy-of-society/2/
Igor Morski

Read More: https://www.trueactivist.com/35-surreal-illustrations-that-will-make-you-question-the-normalcy-of-society/2/

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SURRéALISMSTITCHED WITHBRAND VALUEPAVES THE WAY FOR BRAND PROSPERITY.
AND WHAT IS BRAND VALUE? --
IT IS WHAT THE CONSCIOUS MIND PERCEIVES IT TO BE

THE SIMPLISTIC CO-RELATION BETWEEN COST CHARGE AND BENEFIT REAPED. THE CONSCIOUS MADE CAN COMPUTE THIS EFFORTLESSLY
Start creating brand value by creating a "sense of comfort, recognition, and trust in your engagement, your message, and your products."


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 #design to delight
For design consultation and
powerful brand exploration --
contact: [email protected]
Brand Marketing
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My Observations


  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS