DESIGN TO DELIGHT
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The saying goes 'no pain, no gain'. As designers and as creators we are told that in order to achieve something you have to travel the path of pain and peril. There is no other way out.
The lords and the ladies of self-help proclaim the merits of discipline, focus and the steadfast firmness of human will. They lay out 5 step program or 10 step methodology, explaining how its is done. And they say, you have to keep at it and keep at it, to be any good. But does it really help? Findings are mixed at the best — the disastrous outcome of of New Years' goal in general and the failed strategy behind those hard goals setting are a sad testament to our human will.
I believe, the problem lies in this rote method. 'Keep doing', 'Keep working'. And, you will succeed. This may work for a while, but definitely not sustainable for the long haul.




REALIZE THAT YOU ARE A 'HUMAN BEING', NOT A 'HUMAN DOING'Once, you realize this and acknowledge it, you will have this intelligence to guide you every step of the way. It is the same intelligence that digests your food, that beats your heart and keeps count of the good enzymes in your body.
 
Your job as a 'human being' is to channel this intelligence in creating the most aspiring art of your life.
The Greeks segmented this intelligence as 'Muse'.
So, what is 'muse'?
The goddesses of the spirit world, that inspires the creation of arts and architecture, who injects the knowledge of science & mathematics, who animates the anatomy of our very being — the very intelligence of creation itself is what is called 'Muse'. It is the underlying force that compels us to be greater than who we think we are. It is the source of our inspiration.
In Greek mythology, muse has been attributed to the characteristics of the 9 daughters of Zeus and Mnemosyne; keeper of the arts and the sciences. One of the daughters, Calliope, is best known as Homer's muse, the inspiration for Odyssey and Illiad. Likewise, Urania is the “heavenly muse” invoked in John Milton's epic poem Paradise Lost.
Through out the ages, mankind has always saluted this inner knowledge as the driving force for all their creative pursuits.
In our 21century society, in an effort to understand this intelligence, we have tried to simplified it and we say:
“The ‘Muse’ is not an artistic mystery, but a mathematical equation. The gift are those ideas you think of as you drift to sleep. The giver is that one you think of when you first awake.”


methodology to musing – IF YOU LOVE 'LISTICLES'As a culture, we love lists — 'Shopping list', 'To do list', 'To go to places list', 'Things you want to do before you die list', "Books you want to read list' and the list goes on. Somehow the completion of a certain 'list' makes us feel that we are on top of our game.... now you know how we fall into the trap of doing.
So, here is a list for you to 'BE'.
It would be foolish of me to think that I can wrap it up in a neat little package, when so much has been researched about it. Yet, I believe, if we start with a very simple belief system, that we are human beings not human doings and human thinking, we are well on our way to be the creators monolithic greatness.
1. For starters, start enjoying boredom. This is your conscious invitation for the cosmic intelligence to seep into your being.
2. Expel the "t" from can't. Always explore can. See how far it takes you.

3. Repel Negativity like the Black Plague. That very well could be that you are the lone soldier on this path. Yet, have the courage to do it. Why? Here is a quick test.

Have you realized that you do not like being told NO. Why do you think? (The short answer, because you are a spirit first and the spirit does not know or care for boundaries.)

4. Enjoy the basics. Marvel at this simple fact; your body does not skip a heart beat nor it forgets to breathe no matter what the physical and the environmental challenges are.

5. Read, Read, Read. (Reading is one sure thing that forces you to be in conversation with your intelligence, to explore your imagination and to contemplate 'What if'). Immerse yourself with the works of Nelson Mandela, Richard Branson, Joseph Campbell, just to name a few.

6. Mobilize your inner smile. Be in dance with yourself. Be in nature. Observe how nature works. You will notice that it does not work, it participates in a cosmic rhythm. 
7. Cultivate mind mapping. Observe and Imagine unusual combination of things.
For example, how can something that is used for saving life can also save you dollars at trade show exhibiting. Well, that is the story of our booth design Windscape. The idea came from Life Boats
8. Feel Your Pain. Feel your Suffering. Feel Your Anger. Notice the key word is feel.




BE IN LOVE WITH THE BELIEF OF 'SIMPLY BEING' MAKE THIS THE BACKBONE TO THE MUSE METHODOLOGY

THE WAY OF THE WARRIORA former U.S. Navy SEAL Commander, Mark Divine puts it together in his book, Unbeatable Mind. He lays out the potent mind of the warrior and he gives us pointers for being in the now and being with the intelligence.
You must be thinking, "well I am not a warrior. What does that have to do with me?"
YES YOU ARE. YOU ARE THE WARRIOR OF THE MIND. YOUR MIND IS IN FURIOUS BATTLE WITH ITSELF ALL THE TIME. AND, YOU DON'T EVEN REALIZE IT.Here is a tiny snippet from the book, Unbeatable Mind.
"Return to your quiet spot. This time, as random thoughts bubble up, implement the DIRECT process below. When you feel comfortable with this powerful method, try to DIRECT your thoughts during the day, especially those destructive to your well being and front-sight focus.

Detect. ... Every thought distracting your front-sight focus depletes your energy and must be dealt with. ...

Interdict. If your sentinel detects a negative or useless thought, interdict it with a simple command such as ‘Stop!’ or ‘No!’ ...

Redirect. Once you stop a negative thought, you have to redirect your mind to new, empowering thoughts. ...

Energize. Solidify the new thought by getting your whole being to support it, entering a new physiological state that matches your mental shift. ...

Communicate. This step is an insurance policy. You must talk to yourself in a new way to override any lurking negativity and prevent new destructive thoughts from creeping in. In SEAL training, I used the mantra, ‘Feeling good, looking good, ought to be in Hollywood!’ to maintain my energy and focus in the grind. ...

Train. Your mind can be a powerful ally or a slothful friend. Practice the DIRECT technique daily like you would exercise your body, and it will not only give you control in the moment but also train your mind to function at an elite level permanently.”


THE WAY OF THE CREATORBe inspired by the fact that you are a creator. Find inspiration in something, anything. Heck, pick a piece pebble. See how it is made. You will find no two pebble that are the same. Pick up a hobby, any hobby and nurture it as your first born. Pick up singing dancing, music, any kind of art that pleases the swing of your soul.
Above all, find excuses to do something out of the routine. “The human spirit lives on creativity and dies in conformity and routine.”
Always remind yourSELF: You are the creator. Inspiration is your ONLY consort. Your PURPOSE in life will come pay you a visit. Be sure of that.

“When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bonds: Your mind transcends limitations, your consciousness expands in every direction, and you find yourself in a new, great, and wonderful world. Dormant forces, faculties and talents become alive, and your discover yourself to be a greater person by far than you ever dreamed yourself to be.”....... Yoga Sutra by Patanjali


Our cultural belief system keeps us chained with the mind set of setting goals and then setting some more goals. We are so busy goal setting that we forget to excel in doing what we do. We forget to be in the moment. We forget to be present.

Thus, we become a heap of human doing and not much of human being.
Michelangelo reminds us: “The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark.”



1/100 Rise above imagined bad. ERADICATE labels 2/100 Rise above negatIVE NEVER ENDING thoughts. Elect positivity 3/100 Rise above failure. FASHION it in a different way. 4/100 Rise above binary segmentation. good AND bad ARE ONLY LABELS 5/100 Rise above problems. Seek solutions 6/100 Rise above interesting. Imbibe meaning 7/100 Rise above every day analysis. Inculcate finding and sharing 8/100 Rise above past. Embrace present 9/100 Rise above criticism. extract the NECTAR OF gooDNESS from any feedback 10/100 Rise above mistakes. Cherish the journey 11/100 Rise above a can’t. drop the “t”. explore a can 12/100 Rise above individual expectations. STRIVE for common unity 13/100 Rise above excess. Explore limitation 14/100 Rise above Involuntary trappINGS OF SAME THINKING. free your mind 15/100 Rise above sense fulfillment. Explore your senses to the full 16/100 Rise above outer thrills. seek inner calm 17/100 Rise above “if only”. Create “what if” 18/100 Rise above negative self-talk. practice positive inner dialogue 19/100 Rise above a noisy mind. RUTHLESSLY MIND the gaps 20/100 Rise above hearing. Listen 21/100 Rise above anger. seek solutions 22/100 Rise above “should HAVE BEEN”. Experiment with “is” 23/100 Rise above blaming. start aiming 24/100 Rise above certainty. Embrace ambiguity 25/100 Rise above reactivity. Explore PROACTIVE creativity 26/100 Rise above complexity. Explore ELEGANT simplicity 27/100 Rise above time bound. consider timeless 28/100 Rise above boring sameness. Embrace INTELLIGENT diversity 29/100 Rise above imperfections. THINK TIMELY Co-ORDINATIONS 30/100 Rise above approval seeking. FIND 'THE REAL YOU' 31/100 Rise above hypotheses. DESIGN practicalITY 32/100 Rise above “What can I get?”. consider “What can I give?” 33/100 Rise above rushing. Usher in each second 34/100 Rise above 'good enough'. GRADUATE IN ExceedING expectations 35/100 Rise above comfort. Dance with discomfort 36/100 Rise above the known. Be-friend the unknown 37/100 Rise above impermanence. celebrate every day 38/100 Rise above materialISM. enjoy health, value, love and REAL MEANING 39/100 Rise above quantity. Liberate quality 40/100 Rise above rigid. FABRICATE flexibility & finesse 41/100 Rise above jargon. GENERATE user-friendly 42/100 Rise above efficiency. Create exceptionalism 43/100 Rise above pleasure seeking. BE pleasure-giving 44/100 Rise above vision. Employ provision 45/100 Rise above reckoning. ALLEVIATE reasoning 46/100 Rise above insightful. Be delightful 47/100 Rise above one tracked. BECOME multi-TRACKED 48/100 Rise above short-term satisfaction. Strive FOR long-term contentment 49/100 Rise above 'standing'. Deliberate outstanding 50/100 Rise above ordinary. Reach for extraordinary 51/100 Rise above the picture. Dream the space 52/100 Rise above the walls. STRIVE FOR A DIFFERENT PERSPECTIVE 53/100 Rise above the year. Consider 100 years from now 54/100 Rise above 'my way'. Enjoy 'letting go' 55/100 Rise above the commotion. pause 56/100 Rise above ground level. soar in the open skies 57/100 Rise above other-investigation. SHAPE self-investigation 58/100 Rise above logic. IMAGINE 59/100 Rise above finality. Consider continuity 60/100 Rise above destination. journey 61/100 Rise above yesterday. It is today 62/100 Rise above special. Discover unique 63/100 Rise above words. ENJOY wordless 64/100 Rise above frustration. ANSWER WITH ORCHESTRATION 65/100 Rise above needing. MOVE WITH helping 66/100 Rise above “Why?”. ASK “Why NOT?” 67/100 Rise above imperfect. EMANCIPATE 'In the making OF PERFECTION' 68/100 Rise above yardsticks. STICK UP FOR A new measure 69/100 Rise above repetition. ENJOY EXPEDITION 70/100 Rise above doubt. recognizE THE DEFINING STEPPING STONES 71/100 Rise above bad habits. Replace with good habits 72/100 Rise above discounts. Embody enhancements 73/100 Rise above short-lived. Lean towards ICONIC legacy 74/100 Rise above the muddle. restart WITH clarity 75/100 Rise above COAXING rules. consider new options 76/100 Rise above smallness. WE ARE CONNECTED CONSCIOUSNESS IN THIS vast universe 77/100 Rise above differences. embrace similarities 78/100 Rise above temporal POLARITY. Celebrate harmony 79/100 Rise above skepticism. Take a bath in PURE potential 80/100 Rise above problem seeing. Benefit with problem solving 81/100 Rise above illusion. Invite disillusion 82/100 Rise above disbelief. SAVOR wonderment 83/100 Rise above knowingNESS. START RE-KNOWING 84/100 Rise above seriousness. Amuse in CHILD FANTASY 85/100 Rise above commonplace. SEEK RARE 86/100 Rise above 'done that'. Welcome DOING IN A NEW WAY 87/100 Rise above winning. enjoy taking part 88/100 Rise above TRASH-TALK. focus on TRIBUTE 89/100 Rise above certainty. Dramatize uncertainty 90/100 Rise above what you can’t do. focus on what you can 91/100 Rise above need. PIVOT to choice 92/100 Rise above longstanding. invent new 93/100
Rise above the TRIALS of the moment. VISUALIZE A YEAR FROM NOW 94/100 Rise above imagined superiority. EMBRACE planetARY UNDERSTANDING 95/100 Rise above conditional love. ENVISION unconditional love 96/100 Rise above what’s wrong. Focus on what’s right 97/100 Rise above the planet. Contemplate the universe 98/100 Rise above SHELTER of confinement. Paraphrase the potential of infinity 99/100 Rise above what you think. Explore what you feel 100/100 Rise above for an aerial view. SEE WHAT A DRONE SEES



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  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS
  • WHAT ARE EVENTS
    • HOW TO CREATE A RAVE AROUND YOUR VIRTUAL EVENTS >
      • SOCIAL LISTENING FOR VIRTUAL EVENTS
      • HOW TO PROMOTE YOUR EVENT WITH PAID ADVERTISING
  • communication in the age of disruption
  • 01_BRAND EXPANSION