HOLOGRAMS
"You might have watched the Black Mirror episode where (spoiler alert) pop star Ashley O — played by Miley Cirus — is “recreated” in the form of an euphoric doll-speaker and, later, when she’s kept in a coma, in the form of a hologram performing songs extracted from her brain waves."
The episode makes us wonder: can artificial constructions of a person represent their real personality at all — despite them having the same looks and mannerism. Can artificial constructs be created without the real person’s consent.
Yet, digitizing of humans are happening.
One of the group members of K-Pop couldn’t participate at the 2020 Mnet Asian Music Awards because of an injury. So, the group was joined on stage by the hologram of the missing member, allowing the seven to perform together.
2020 MAMA | Life Goes On - BTS (1)#BTS #방탄소년단 @BTS_twt pic.twitter.com/LAX8dZd5cA
— 블랙액스 (@blackxagustdMP4) December 6, 2020
WHAT IS 3D HOLOGRAPHIC TELEPRESENCE?
Before we talk about its potential influence on trade show presenting, let’s cover what 3D holographic telepresence is and how it works.
3D holographic telepresence is a type of evolving technology. It allows for full-motion, three-dimensional video conferencing. Put simply, holographic telepresence systems allow users to project realistic, full-motion, 3D images in real-time. With their help, distant people and objects can be displayed in rooms full of people. They’re able to communicate in real-time audio communication, too.
It’s important to stress that the images projected by holographic telepresence systems are highly realistic. The images of people, as well as the objects surrounding them, are captured, compressed, and transmitted over a broadband network. Then, they’re decompressed and finally projected with the help of laser beams, similar to conventional holograms.
HOW COULD HOLOGRAPHIC TECHNOLOGY CHANGE THE TRADE SHOW EXPERIENCE?
In light of the pandemic, many trade shows have been canceled or had their number of permitted attendees significantly reduced. As a result, lots of exhibitors have started looking for new ways to be present and enjoy the benefits trade shows offer (increased audience reach, more sales, better brand awareness, etc.) while still keeping their employees safe.
It’s possible that holographic telepresence could help them level up their safety protocols while still providing high-quality booth staffing and in-booth entertainment options.
The following are just a few of the potential benefits exhibitors can enjoy by leaning into holographic technology in the future:
INCREASED SAFETYIncreased safety is, of course, one of the top benefits of utilizing holographic telepresence at trade shows and other events. If your employees don’t have to attend the event in person, their chances of contracting or spreading an illness (remember, lots of contagious diseases are airborne, not just coronavirus) are significantly reduced. After all, when you use holograms, there’s no contact and definitely no need to worry about breathing on others.
REDUCED COSTSHolographic technology is not cheap by any means. However, using it for trade shows and events could provide some cost reductions for your company. For example, you don’t have to worry about the cost of flying your employees to a new location, booking hotel rooms, and paying for meals. All of these savings can, instead, go into covering the cost of the new technology and providing a more interesting experience for attendees.
INCREASED CONVENIENCEHow convenient would it be for your employees to deliver their trade show presentation via holographic telepresence? Rather than having to fly to a new city or country, settle into a strange hotel, and then drive or catch an Uber to the event center, your employees can simply take their usual commute to the office and handle presentations and attendee interactions from there. Wouldn’t this make life much easier for everyone?
EASIER PLANNINGSpeaking of easier, the trade show planning process could be significantly simplified with the help of 3D holographic telepresence. Since you don’t have to worry about travel plans for multiple employees, you can spend more time on other things that matter. This includes perfecting presentations and coordinating booth setups with the event planners. You’ll have less on your plate and more bandwidth to focus on what matters most — providing every attendee with a great trade show experience.
The Future is Not What You Think
Currently, organizations are not using 3D holographic telepresence as part of their strategy for trade shows. Who knows what the future holds, though? A few years ago, nobody thought they’d be wearing masks wherever they go or bragging about their vaccination status, but look at us now.
It’s hard to say what will be trending later in the world of trade shows and events. However, as technology continues to advance, it seems safe to assume that holograms are not off the table.
TO MAXIMIZE ON YOUR TRADE SHOW RESULTS HERE ARE 3 AVENUES THAT YOU NEED TO FOCUS ON
PRE-EVENT MARKETING
1. Commit to doing X posts per day/week on each of your social platforms
2. Amplify your updates via promoted posts, tweets, and updates to reach new, lookalike audiences.
3. Send a LinkedIn InMail to prospects you’d love to see at the conference and expo, to alert them to your attendance.
4. Upload any and all email lists to AdWords, Facebook, and LinkedIn, and create Custom Audience campaigns to serve display ads to just these people.
5. Participate in any discussion groups on LinkedIn that are relevant to your event.
6. Start following the show hashtag several weeks in advance to stay up to date on what’s trending.
MARKETING AT THE SHOW
1. Use Facebook live to capture and webcast the most exciting moments as they occur.
2. Use photos of attendees in your social updates. ID the people (with their permission) to encourage social sharing and interaction.
3. Utilize HootSuite or another social scheduler to post on your behalf when you are busy at the show.
4. Use the Twitter @ sign to engage directly with your sponsored speakers or other known social brand champions in attendance.
5. Engage in social listening to see what topics and events attendees are interested in.
6. Respond to other attendee questions, rather than just inviting people to come to your booth.
POST-SHOW FOLLOW-UP
1. Go through any leads you gathered, and connect with those people on LinkedIn, follow them on Twitter, or like their business page on Facebook.
2. Follow up with your leads and connections via email.
3. Post an event summary on your blog, with photos of the show highlights.
4. Create and share a Twitter Moment of the event highlights.
5. Most importantly, nurture your social leads and build your network year-round, rather than being a fair-weather user.
6. Effective social media usage means being an active and engaged part of your social community!
7. Social media for commerce - Instagram announced that they are rolling out in-app payments, meaning that you can buy from the photo directly, without having to leave Instagram to visit a website - a boon for mall business owners.
"You might have watched the Black Mirror episode where (spoiler alert) pop star Ashley O — played by Miley Cirus — is “recreated” in the form of an euphoric doll-speaker and, later, when she’s kept in a coma, in the form of a hologram performing songs extracted from her brain waves."
The episode makes us wonder: can artificial constructions of a person represent their real personality at all — despite them having the same looks and mannerism. Can artificial constructs be created without the real person’s consent.
Yet, digitizing of humans are happening.
One of the group members of K-Pop couldn’t participate at the 2020 Mnet Asian Music Awards because of an injury. So, the group was joined on stage by the hologram of the missing member, allowing the seven to perform together.
2020 MAMA | Life Goes On - BTS (1)#BTS #방탄소년단 @BTS_twt pic.twitter.com/LAX8dZd5cA
— 블랙액스 (@blackxagustdMP4) December 6, 2020
WHAT IS 3D HOLOGRAPHIC TELEPRESENCE?
Before we talk about its potential influence on trade show presenting, let’s cover what 3D holographic telepresence is and how it works.
3D holographic telepresence is a type of evolving technology. It allows for full-motion, three-dimensional video conferencing. Put simply, holographic telepresence systems allow users to project realistic, full-motion, 3D images in real-time. With their help, distant people and objects can be displayed in rooms full of people. They’re able to communicate in real-time audio communication, too.
It’s important to stress that the images projected by holographic telepresence systems are highly realistic. The images of people, as well as the objects surrounding them, are captured, compressed, and transmitted over a broadband network. Then, they’re decompressed and finally projected with the help of laser beams, similar to conventional holograms.
HOW COULD HOLOGRAPHIC TECHNOLOGY CHANGE THE TRADE SHOW EXPERIENCE?
In light of the pandemic, many trade shows have been canceled or had their number of permitted attendees significantly reduced. As a result, lots of exhibitors have started looking for new ways to be present and enjoy the benefits trade shows offer (increased audience reach, more sales, better brand awareness, etc.) while still keeping their employees safe.
It’s possible that holographic telepresence could help them level up their safety protocols while still providing high-quality booth staffing and in-booth entertainment options.
The following are just a few of the potential benefits exhibitors can enjoy by leaning into holographic technology in the future:
INCREASED SAFETYIncreased safety is, of course, one of the top benefits of utilizing holographic telepresence at trade shows and other events. If your employees don’t have to attend the event in person, their chances of contracting or spreading an illness (remember, lots of contagious diseases are airborne, not just coronavirus) are significantly reduced. After all, when you use holograms, there’s no contact and definitely no need to worry about breathing on others.
REDUCED COSTSHolographic technology is not cheap by any means. However, using it for trade shows and events could provide some cost reductions for your company. For example, you don’t have to worry about the cost of flying your employees to a new location, booking hotel rooms, and paying for meals. All of these savings can, instead, go into covering the cost of the new technology and providing a more interesting experience for attendees.
INCREASED CONVENIENCEHow convenient would it be for your employees to deliver their trade show presentation via holographic telepresence? Rather than having to fly to a new city or country, settle into a strange hotel, and then drive or catch an Uber to the event center, your employees can simply take their usual commute to the office and handle presentations and attendee interactions from there. Wouldn’t this make life much easier for everyone?
EASIER PLANNINGSpeaking of easier, the trade show planning process could be significantly simplified with the help of 3D holographic telepresence. Since you don’t have to worry about travel plans for multiple employees, you can spend more time on other things that matter. This includes perfecting presentations and coordinating booth setups with the event planners. You’ll have less on your plate and more bandwidth to focus on what matters most — providing every attendee with a great trade show experience.
The Future is Not What You Think
Currently, organizations are not using 3D holographic telepresence as part of their strategy for trade shows. Who knows what the future holds, though? A few years ago, nobody thought they’d be wearing masks wherever they go or bragging about their vaccination status, but look at us now.
It’s hard to say what will be trending later in the world of trade shows and events. However, as technology continues to advance, it seems safe to assume that holograms are not off the table.
TO MAXIMIZE ON YOUR TRADE SHOW RESULTS HERE ARE 3 AVENUES THAT YOU NEED TO FOCUS ON
PRE-EVENT MARKETING
1. Commit to doing X posts per day/week on each of your social platforms
2. Amplify your updates via promoted posts, tweets, and updates to reach new, lookalike audiences.
3. Send a LinkedIn InMail to prospects you’d love to see at the conference and expo, to alert them to your attendance.
4. Upload any and all email lists to AdWords, Facebook, and LinkedIn, and create Custom Audience campaigns to serve display ads to just these people.
5. Participate in any discussion groups on LinkedIn that are relevant to your event.
6. Start following the show hashtag several weeks in advance to stay up to date on what’s trending.
MARKETING AT THE SHOW
1. Use Facebook live to capture and webcast the most exciting moments as they occur.
2. Use photos of attendees in your social updates. ID the people (with their permission) to encourage social sharing and interaction.
3. Utilize HootSuite or another social scheduler to post on your behalf when you are busy at the show.
4. Use the Twitter @ sign to engage directly with your sponsored speakers or other known social brand champions in attendance.
5. Engage in social listening to see what topics and events attendees are interested in.
6. Respond to other attendee questions, rather than just inviting people to come to your booth.
POST-SHOW FOLLOW-UP
1. Go through any leads you gathered, and connect with those people on LinkedIn, follow them on Twitter, or like their business page on Facebook.
2. Follow up with your leads and connections via email.
3. Post an event summary on your blog, with photos of the show highlights.
4. Create and share a Twitter Moment of the event highlights.
5. Most importantly, nurture your social leads and build your network year-round, rather than being a fair-weather user.
6. Effective social media usage means being an active and engaged part of your social community!
7. Social media for commerce - Instagram announced that they are rolling out in-app payments, meaning that you can buy from the photo directly, without having to leave Instagram to visit a website - a boon for mall business owners.