When it comes to trade show booth design, the circular floor plan divides the plane into 2 regions: the interior and the exterior. This is a great floor plan with multiple presentation areas and multiple messaging on its permeter. This floor plan is open, yet it takes command of the aisle areas. It caters to the aisle watchers and the serious buyers. Ofcourse, the ball seatings play off the circular synergy and are the little helpers for conversation starters. The oversized rotational hanging sign draws interest and is yet another space for the closed loop data prevention messaging.