- Cheryl Swanson, principal managing partner, Toniq
Let's face it.
Navigating today’s digital marketing landscape can be a daunting task. It is a complex world of mobile, SMS, QR Codes, banners, video, social media, rich media, email ….. you name it. New Media has forged new opportunities to reach consumers anywhere, anytime in stunning ways. One wonders if New Media happens to be the norm of New Marketing, are trade shows still of value in today's economy.
A recent report published by ceir.org confirms that the top-ranked important reasons for attending exhibitions is a blend of coming to see what is new and having a chance to interact with experts. The highest-importance scores are achieved for: see new technology, have the chance to talk to experts and gain industry insights. The research further confirms that exhibitions are doing well in meeting the needs of attendees, with more than a majority of attendees saying their top-ranked important needs are met.
Empowered by such analytics we may now move on to some digital trends that is gaining traction in the world of trade shoes and events. It is a phenomenal way to educate and to entertain the visitors of your booth.
Virtual graffiti wall is a powerful in engaging your audience to realize their inner artist. It allows attendees to literally “paint” on a digital canvas. These interactive art walls encourages laughter and conversation and soon becomes the life your booth. User generated, unique pieces of art can then be leveraged across all your marketing promotions. www.tangibleinteraction.com
Digital signage: It has been pretty popular at trade shows and events. Using your brand visuals across multiple screens creates the high impact and high touch that is needed to entice your audience. Take a signature visual and break it up across multiple moving screens to create unexpected wonder that will enthrall your audience and leave a lasting impression.
Interactive Media: High touch, high technology, high design goes into play for this compelling experience. Interactive product and brand messages is programmed to respond to motion-based body gestures. stratacache.com/press.php?ID=369
Your booth is the stage that anchors your space. It is your show. Make it fun. Make it memorable. Make it interactive.