If we were to take John's concept of pure space minimalism and translate into a trade show bazaar like environment it would look something like Asteria. It is in control of it's space, yet is has ample space for no-thing and that is how Asteria sets itself apart. It portrays to house only that what is incredible.
That is what minimalism does. It sheds light on the incredible. And one surety of being incredible is guaranteed expanded premium. It is a proven path of evolution in the flat land of sameness. Let pure space minimalism be the regulating inspiration in your designs, in your presentations, in your brand messaging and in your attitude!