As businesses bask in the warmth of a social media presence with increased customer interaction, branding opportunities and expanded marketing capabilities, they now need to carve out the next phase of their social evolution. They need to make the shift towards social business.
What is Social Business?
Social business is a concept of moving past posting compelling content, and developing it into every day business practices. “With social business you start to look at the way people are interacting in digital experiences and apply the insights derived to a wide variety of different business processes.” Ethan McCarty, Senior Manager of Digital and Social Strategy at IBM
Social business utilizes the channels to create productive experiences for everyone from customers to employees. Successful social business is all about taking what works best in social (collaboration, real-time data, and brand awareness) and applying it to other areas of the business (sales, customer service, and advertising). e.g. IBM added web pages for sales personnel with links to their Twitter and Facebook account so that they are more accessible and knowable for customers.
"While creating a social brand is a necessary endeavor, building a social business is an investment..." Brian Solis
The Path to Co-Creating a Social Business