You the Marketers, are the Architects of the Customer Experience!
Bryan Brown, Vice President of Product Development, Silverpop specifies 3 Key Tactics that encourages customers experience.
Pick a channel you’ve never individualized before and add an element of personalization.
Or, add more customized content to an existing channel to make it more helpful, fun and/or engaging.
Look for creative ways to use customer behaviors to drive cross-channel interactions.
Maybe a mobile app interaction is reflected on the website. Or an in-store exchange drives an SMS. Or a retweet leads to an email.
Make real time your mantra. Whether it’s a contact who just abandoned a shopping cart, exited your store after a test drive or posted a product review, the timeliness of your response can make a difference. Configure your business rules and automated programs to make it happen.
Read more about the 7 Key Marketing Trends for 2014 - and Tactics for Thriving in the New Year