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MARKETING DELIGHTS

Brand Behavior | Social Media | Paid Media | SEO | SEM

Customer Revolution Is The Staying Trend!

1/9/2014

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You the Marketers, are the Architects of the Customer Experience!

Customer Revolution Trend
Customized content for each consumer will be growing trend for 2014 and beyond. You now have technology in place to capture the range of customer behavior in your emails, on your website, in your mobile app, at your physical locations, "even on your customers’ morning runs — and attribute them to individuals." Technology has now made the quantum leap that  captures these cross-channel, cross-device customer behaviors, it’s up to you, marketers to weave an engaging story.

Bryan Brown, Vice President of Product Development, Silverpop specifies 3 Key Tactics that encourages customers experience.

Pick a channel you’ve never individualized before and add an element of personalization.
Or, add more customized content to an existing channel to make it more helpful, fun and/or engaging.

Look for creative ways to use customer behaviors to drive cross-channel interactions.

Maybe a mobile app interaction is reflected on the website. Or an in-store exchange drives an SMS. Or a retweet leads to an email.

Make real time your mantra. Whether it’s a contact who just abandoned a shopping cart, exited your store after a test drive or posted a product review, the timeliness of your response can make a difference. Configure your business rules and automated programs to make it happen
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Read more about the 7 Key Marketing Trends for 2014 - and Tactics for Thriving in the New Year
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Avoid Words Hated By People and Technology

11/24/2013

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Avoid words hated by Spam Filters

THE ULTIMATE LIST OF SPAM TRIGGER WORDS

Your email won't get read if it's caught by a SPAM filter.  Most people know some of the words that trigger filters, like "FREE" and "CIALIS," but few people realize that there are actually about 100 of these words. In addition to the above, MailChimp has identified three words that generally get through SPAM filters but which for some reason, people don't like when it comes to opening emails: Help, Percent off (% off), and Reminder.

With this in mind, here are two subject lines from MailChimp's research.  The first received open rate of less than 1%, the second an open rate of over 90%:
Wrong:
Subject: Final reminder for complimentary entry to attend the West Freelands BCI Cluster Conference 2006
Right:
Subject: Your April Website Stats

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  • MY OBSERVATIONS
  • DESIGN DELIGHTS
  • MARKETING DELIGHTS
  • TECHNOLOGY DELIGHTS
  • WHAT ARE EVENTS
    • HOW TO CREATE A RAVE AROUND YOUR VIRTUAL EVENTS >
      • SOCIAL LISTENING FOR VIRTUAL EVENTS
      • HOW TO PROMOTE YOUR EVENT WITH PAID ADVERTISING
  • communication in the age of disruption