- Buyers accept content from brands and brand ambassadors more than ever. In other words, you don’t have to be The Wall Street Journal to find and engage readers. (Learn to create brand ambassadors)
- Buyers find 99% of purchase information by themselves. The consumer is now in complete control and doesn’t care much for your sales processes.
- Shrinking media budgets are leaving an opportunity for YOU. The traditional media model is hurting, and many of those media companies aren’t investing in content areas that YOU can cover more effectively.
If you have any sort of web presence, you are a publisher. Think like one and build a digital content strategy that enhances, embraces and exhilarates your audience and skyrockets your conversion rate. This book is a must read for this year!